{"version":"1.0","provider_name":"Contently","provider_url":"https:\/\/contently.com","author_name":"Laura Starita","author_url":"https:\/\/contently.com\/author\/laura-starita\/","title":"(Im)proving Content's Impact Using Marketing Data Analytics - Contently","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"9cFlHAmVI4\"><a href=\"https:\/\/contently.com\/2022\/12\/15\/improving-content-impact-using-marketing-data-analytics\/\">(Im)proving Content&#8217;s Impact Using Marketing Data Analytics<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/contently.com\/2022\/12\/15\/improving-content-impact-using-marketing-data-analytics\/embed\/#?secret=9cFlHAmVI4\" width=\"600\" height=\"338\" title=\"&#8220;(Im)proving Content&#8217;s Impact Using Marketing Data Analytics&#8221; &#8212; Contently\" data-secret=\"9cFlHAmVI4\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/contently.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/contently.com\/wp-content\/uploads\/2022\/12\/marketing-analytics.jpg","thumbnail_width":1800,"thumbnail_height":900,"description":"Marketing budgets increased as a percentage of revenue in 2022, but that money comes with an increased expectation that marketers prove they're delivering value. In content marketing, that means we need to step up our marketing data analytics approach to show how content delivers business results. Follow this four-step approach to define your strategy."}