{"id":530531696,"date":"2024-03-22T11:00:32","date_gmt":"2024-03-22T15:00:32","guid":{"rendered":"https:\/\/contently.com\/?p=530531696"},"modified":"2024-08-19T11:55:09","modified_gmt":"2024-08-19T15:55:09","slug":"how-to-create-an-seo-editorial-calendar-so-customers-can-find-you","status":"publish","type":"post","link":"https:\/\/contently.com\/2024\/03\/22\/how-to-create-an-seo-editorial-calendar-so-customers-can-find-you\/","title":{"rendered":"How To Create an SEO Editorial Calendar So Customers Find You"},"content":{"rendered":"

You can spend thousands of dollars making your website beautiful, but if you don’t know how to create an SEO editorial calendar with strategic content, your efforts could be wasted. Your beautiful website will just hang in the ether gathering dust.<\/p>\n

The best way to draw traffic (hello, potential customers!) is to demonstrate your business services and leadership using quality content. But not just any<\/em> content will do; you’ll need well-written, well-organized SEO content to add power to your SEO editorial calendar.<\/p>\n

What Is SEO Content?<\/h2>\n

SEO content is content optimized for search engines. This means you have content that observes a set of best practices<\/a> to improve the appearance, positioning, and usefulness of your various forms of content. This applies to all sorts of content, including blogs, videos, podcasts, and content offers like e-books.<\/p>\n

How to Create an SEO Editorial Calendar<\/h2>\n

The most effective content is SEO-friendly, and you want it friendly because search engines like Google and Bing will stand a better chance of finding your content organically.<\/p>\n

While every organization has challenges unique to its industry, there are some guidelines<\/a> everyone can follow to create SEO-driven content.<\/p>\n

1.<\/strong> Pick a theme that’s rich with opportunities:<\/strong> Your theme for the month will influence your keyword research and the kind of content you\u2019ll create.<\/p>\n

2. Narrow your target audience: <\/strong>Define exactly whom you\u2019re creating content for and why they should care. Tailor your content to this lucky persona, and establish your site as their valuable go-to resource. This might seem contradictory as you want to reach a wide audience, but think of this as targeting a group of buyers rather than readers. You\u2019re trying to attract people inclined to make a purchase or work with you.<\/p>\n

3. Identify your persona\u2019s most common questions:<\/strong> Now that you have your persona(s), consider what they’re looking for and how they’d go about searching for it. What words do they use? What you’re trying to do is discern what your persona\u2019s most common challenges, concerns, and motivations are and how they search for answers. If you’re at a loss, you can interview customers or ask your sales and customer service teams to copy you on replies to emails they receive or monitor your prospects and customers online to see what conversations they\u2019re having. Use this information to brainstorm for a blog or other content topics.<\/p>\n

4. Strategize your SEO editorial plans: <\/strong>Once you have your list of common questions, objections, and informational needs, create an easily shared SEO editorial calendar.<\/p>\n

5. Conduct keyword research:<\/strong> Research keywords<\/a> relevant to your business and audience and have a strong search volume, meaning people are actually searching for the words. Incorporate short-tail keywords (furniture) and long-tail keywords (early American furniture) into your SEO editorial strategy.<\/p>\n

6. Brainstorm topics and headlines. <\/strong>Once you have a keyword, think about how it relates to your business, and then brainstorm your topic. Ask yourself what the searcher hopes to find and what needs the searcher wants to fulfill. Then, take time to create interesting meta descriptions and create an appealing descriptive headline with fewer than 55 characters:<\/p>\n