{"id":530531613,"date":"2024-02-08T14:15:54","date_gmt":"2024-02-08T19:15:54","guid":{"rendered":"https:\/\/contently.com\/?p=530531613"},"modified":"2024-08-19T12:08:34","modified_gmt":"2024-08-19T16:08:34","slug":"visual-storytelling-examples-and-techniques","status":"publish","type":"post","link":"https:\/\/contently.com\/2024\/02\/08\/visual-storytelling-examples-and-techniques\/","title":{"rendered":"Visual Storytelling Examples To Captivate Your Audience"},"content":{"rendered":"<p>Incorporating visual content into your content marketing strategy is about more than just grabbing eyeballs. It&#8217;s about capturing the essence of your <a href=\"https:\/\/contently.com\/2022\/10\/06\/how-storytelling-can-build-an-emotional-connection-with-a-b2b-audience\/\">brand&#8217;s story<\/a> and presenting it in a way that <a href=\"https:\/\/contently.com\/2022\/12\/13\/level-up-content-for-better-engagement-and-conversion\/\">engages your audience<\/a>. Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand.<\/p>\n<p>In our visually-driven digital age, where your audience&#8217;s attention span is fleeting at best, the importance of visual content cannot be overstated. Before we dive into ways you can use visual content and how Contently can help elevate your visual storytelling, let&#8217;s begin by exploring the fundamentals.<\/p>\n<h2>Importance of Visual Content and the Psychology Behind Visual Perception<\/h2>\n<p>Visual content\u2014from graphics to videos\u2014plays a vital role in storytelling and emotion. Our brains are wired to process these visuals quickly, with research suggesting images take as little as <a href=\"https:\/\/news.mit.edu\/2014\/in-the-blink-of-an-eye-0116\" target=\"_blank\" rel=\"noopener\">13 milliseconds<\/a> to be understood. This fast processing power highlights the importance of integrating visual elements effectively in our communications. Here are a few key psychological principles behind visual perception:<\/p>\n<ul>\n<li><strong>Visual Memory:<\/strong> People tend to identify and remember visuals better than text. It&#8217;s estimated that after three days, a person can <a href=\"https:\/\/brainrules.net\/vision\/\" target=\"_blank\" rel=\"noopener\">recall about 65% of visual content compared to just 10% of text.<\/a><\/li>\n<li><strong>Emotional Impact:<\/strong> Visuals have a unique ability to evoke emotions. They can make us laugh, cry, or feel inspired, often more effectively than words alone.<\/li>\n<li><strong>Storytelling: <\/strong>Visuals can tell a story instantly. A single image can convey a message without the need for lengthy explanations.<\/li>\n<li><strong>Attention-Grabbing:<\/strong> Visuals naturally draw our attention. They&#8217;re the first thing we notice when we visit a website or scroll through social media.<\/li>\n<\/ul>\n<p>Understanding these psychological aspects of visual content is crucial for content marketers. It provides the foundation upon which compelling visual storytelling is built.<\/p>\n<h2>Visual Content Creation Examples<\/h2>\n<p>Exploring the various forms of visual content can reveal powerful ways to engage your audience. Here, we&#8217;ll cover the most common types of visuals used by content marketers, plus visual storytelling examples.<\/p>\n<h3>Photos: Capturing Moments in Time<\/h3>\n<p>Photos are like windows into the past. They freeze moments, allowing your audience to connect with the emotions and experiences captured in the frame. Whether it&#8217;s a candid shot of your team in action or a stunning product photo, images have the power to convey authenticity and build trust.<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/p\/CpgUo0fvJdh\/?utm_source=ig_web_copy_link&amp;igshid=MzRlODBiNWFlZA==\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-530531607\" src=\"https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/Screenshot_20231015_094749_Instagram.jpg\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" srcset=\"https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/Screenshot_20231015_094749_Instagram.jpg 1080w, https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/Screenshot_20231015_094749_Instagram-768x1312.jpg 768w, https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/Screenshot_20231015_094749_Instagram-899x1536.jpg 899w, https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/Screenshot_20231015_094749_Instagram-460x786.jpg 460w, https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/Screenshot_20231015_094749_Instagram-200x342.jpg 200w, https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/Screenshot_20231015_094749_Instagram-284x485.jpg 284w, https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/Screenshot_20231015_094749_Instagram-293x500.jpg 293w\" alt=\"Dove #TurnYourBack campaign\" width=\"1080\" height=\"1845\" \/><\/a><\/p>\n<p>Dove often uses photos to illustrate campaign concepts and drive its mission to redefine beauty standards. For its <a href=\"https:\/\/www.instagram.com\/p\/CpgUo0fvJdh\/?utm_source=ig_web_copy_link&amp;igshid=MzRlODBiNWFlZA==\" target=\"_blank\" rel=\"noopener\">#TurnYourBack campaign<\/a>, the company raised awareness of the damage that popular social media filters can cause, specifically targeting TikTok&#8217;s Bold Glamour filter. Although the images are simple, they are powerful examples of how brands can drive deeper connections while championing a cause.<\/p>\n<h3>Graphics: Simplifying Complexity<\/h3>\n<p>Graphics often include charts, graphs, and data visualizations. They transform data into visual stories that are easy for your audience to interact with. Graphics are excellent for simplifying complex information and making it more digestible, cutting through the noise and providing clarity.<\/p>\n<p><a href=\"https:\/\/newsroom.spotify.com\/media-kit\/spotify-wrapped-2022\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-530531608\" src=\"https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/InApp_Minutes-Share.png\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" srcset=\"https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/InApp_Minutes-Share.png 2000w, https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/InApp_Minutes-Share-1080x608.png 1080w, https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/InApp_Minutes-Share-1500x844.png 1500w, https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/InApp_Minutes-Share-768x432.png 768w, https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/InApp_Minutes-Share-1536x864.png 1536w, https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/InApp_Minutes-Share-460x259.png 460w, https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/InApp_Minutes-Share-200x113.png 200w, https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/InApp_Minutes-Share-600x338.png 600w, https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/InApp_Minutes-Share-889x500.png 889w\" alt=\"Spotify Wrapped total minutes\" width=\"2000\" height=\"1125\" \/><\/a><\/p>\n<p><a href=\"https:\/\/newsroom.spotify.com\/media-kit\/spotify-wrapped-2022\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-530531609\" src=\"https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/InApp_Music-Personality-Share.png\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" srcset=\"https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/InApp_Music-Personality-Share.png 2000w, https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/InApp_Music-Personality-Share-1080x608.png 1080w, https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/InApp_Music-Personality-Share-1500x844.png 1500w, https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/InApp_Music-Personality-Share-768x432.png 768w, https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/InApp_Music-Personality-Share-1536x864.png 1536w, https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/InApp_Music-Personality-Share-460x259.png 460w, https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/InApp_Music-Personality-Share-200x113.png 200w, https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/InApp_Music-Personality-Share-600x338.png 600w, https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/InApp_Music-Personality-Share-889x500.png 889w\" alt=\"Spotify Wrapped listening personality\" width=\"2000\" height=\"1125\" \/><\/a><\/p>\n<p>Every year, Spotify releases a <a href=\"https:\/\/contently.com\/2023\/01\/11\/why-personalization-at-scale-can-make-or-break-your-business\/\">personalized<\/a> recap for customers with its <a href=\"https:\/\/newsroom.spotify.com\/media-kit\/spotify-wrapped-2022\/\" target=\"_blank\" rel=\"noopener\">Spotify Wrapped<\/a> campaign. They use bright colors and eye-catching graphics to convey each user&#8217;s music journey into a fun\u2014and highly shareable\u2014data story.<\/p>\n<h3>Videos: Practicing Dynamic Storytelling<\/h3>\n<p>Videos are perhaps the most dynamic form of visual content. They combine moving images with sound, creating a multisensory experience for your audience. From short, impactful social media clips to in-depth documentaries, <a href=\"https:\/\/contently.com\/2023\/02\/22\/how-video-marketing-is-reshaping-content-strategies\/\">videos are versatile tools for storytelling<\/a>.<\/p>\n<p><iframe style=\"width: 500px; height: 281px;\" src=\"\/\/www.youtube.com\/embed\/feKN6t75Nzg?enablejsapi=1&amp;wmode=transparent\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-dashlane-frameid=\"24001\"><\/iframe><\/p>\n<p>Italian energy company, Eni, relied on Contently&#8217;s versatile platform to bring their vision to life with the Powering Mozambique documentary. Through Contently, Eni seamlessly <a href=\"https:\/\/contently.com\/case-studies\/eni\/\">managed the entire creative process<\/a>, from ideation to distribution, ensuring their narrative resonated with precision. This captivating documentary not only captured the hearts of viewers but also exemplified the potential of visual storytelling to inspire change and foster a deeper connection with audiences.<\/p>\n<h3>Illustrations: Adding Artistry to Your Brand<\/h3>\n<p>Illustrations are hand-drawn or digitally created images that can add a unique and artistic touch to your content. They&#8217;re versatile and can be tailored to your brand&#8217;s style.<\/p>\n<p>Illustrations bring a touch of artistry to your content. They can be whimsical, serious, or anywhere in between, depending on your brand&#8217;s personality. Custom illustrations also offer the advantage of being unique to your brand, making your content instantly recognizable.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/salesforce_salesforce-world-tour-atlanta-activity-7115417885077843968-QLhk?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-530531610\" src=\"https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/Screenshot_2023-10-14_at_9.42.38_PM.png\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\" srcset=\"https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/Screenshot_2023-10-14_at_9.42.38_PM.png 1160w, https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/Screenshot_2023-10-14_at_9.42.38_PM-1080x1119.png 1080w, https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/Screenshot_2023-10-14_at_9.42.38_PM-768x796.png 768w, https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/Screenshot_2023-10-14_at_9.42.38_PM-460x477.png 460w, https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/Screenshot_2023-10-14_at_9.42.38_PM-200x207.png 200w, https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/Screenshot_2023-10-14_at_9.42.38_PM-468x485.png 468w, https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/Screenshot_2023-10-14_at_9.42.38_PM-483x500.png 483w\" alt=\"Salesforce illustration style\" width=\"1160\" height=\"1202\" \/><\/a><\/p>\n<p>Salesforce has developed a <a href=\"https:\/\/www.linkedin.com\/posts\/salesforce_salesforce-world-tour-atlanta-activity-7115417885077843968-QLhk?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">distinctive illustration style<\/a> that makes its branding instantly recognizable. Whether used in combination with photography or as stand-alone elements, their illustrations also include a cast of <a href=\"https:\/\/www.salesforce.com\/blog\/meet-trailhead-characters-blog\/\" target=\"_blank\" rel=\"noopener\">characters and mascots<\/a> that represent different aspects of the brand.<\/p>\n<h3>Memes: Injecting Humor and Virality<\/h3>\n<p>Memes are a unique breed of visual content. They&#8217;re often humorous and have the potential to go viral, spreading your message far and wide. While not suitable for every brand, memes can be a playful addition to your content strategy.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/hubspot_hubspot-salesmeme-sales-activity-7109536576413597696-54Ih?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-530531611\" src=\"https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/Screenshot_2023-10-14_at_8.51.27_PM.png\" sizes=\"auto, (max-width: 1046px) 100vw, 1046px\" srcset=\"https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/Screenshot_2023-10-14_at_8.51.27_PM.png 1046w, https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/Screenshot_2023-10-14_at_8.51.27_PM-768x1024.png 768w, https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/Screenshot_2023-10-14_at_8.51.27_PM-460x613.png 460w, https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/Screenshot_2023-10-14_at_8.51.27_PM-200x267.png 200w, https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/Screenshot_2023-10-14_at_8.51.27_PM-364x485.png 364w, https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/Screenshot_2023-10-14_at_8.51.27_PM-375x500.png 375w\" alt=\"HubSpot use of memes\" width=\"1046\" height=\"1394\" \/><\/a><\/p>\n<p>Brands that have mastered meme use tend to do so sparingly, which can add to the humor if it&#8217;s unexpected. This <a href=\"https:\/\/www.linkedin.com\/posts\/hubspot_hubspot-salesmeme-sales-activity-7109536576413597696-54Ih?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">HubSpot post on LinkedIn<\/a> showed the benefit of their courses in a fun way that likely yielded higher engagement than a straightforward promotional post.<\/p>\n<h3>Infographics: Breaking Down Complexity<\/h3>\n<p>Infographics combine text and visuals to present information in a visually appealing and easily understandable format. They&#8217;re excellent for breaking down complex concepts and are particularly useful for step-by-step guides, data-driven stories, and educational content.<\/p>\n<p><a href=\"https:\/\/contently.com\/case-studies\/american-kennel-club\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-530531612\" src=\"https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/aka-dog-years-chart.jpg\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" srcset=\"https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/aka-dog-years-chart.jpg 600w, https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/aka-dog-years-chart-460x834.jpg 460w, https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/aka-dog-years-chart-200x363.jpg 200w, https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/aka-dog-years-chart-267x485.jpg 267w, https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/aka-dog-years-chart-276x500.jpg 276w\" alt=\"AKC infographic case study\" width=\"600\" height=\"1088\" \/><\/a><\/p>\n<p>Contently helped the American Kennel Club (AKC) incorporate infographics into its content strategy. The company leaned on Contently&#8217;s <a href=\"https:\/\/contently.com\/content-creators\/\">expert creative network<\/a> to design an infographic to help debunk the age-old myth equating one dog year to seven human years.<\/p>\n<p>The impact was immediate and impressive. After adding the visual to their content, the original article swiftly skyrocketed to become one of <a href=\"https:\/\/contently.com\/case-studies\/american-kennel-club\/\">AKC&#8217;s most-viewed pieces of content<\/a>. This success story underscores how Contently&#8217;s platform empowers brands like AKC to not only enhance the educational value of their content but also drive remarkable engagement through visually compelling infographics.<\/p>\n<h2>Why Brands Need to Embrace Visual Storytelling<\/h2>\n<p>While visual content is not limited to these categories, they are some of the most prevalent forms you&#8217;ll encounter in the digital landscape. Understanding the strengths and characteristics of each type of visual content is essential for crafting a well-rounded content strategy. Your choice of visual content should align with your brand&#8217;s personality, your message, and your target audience.<\/p>\n<p>A masterfully crafted visual story possesses the transformative power to not only seize attention but also to awaken emotions, foster trust, and inspire action. So, embrace the art of visual storytelling as a potent means to not just convey your message but to etch it into the hearts and minds of your audience, leaving an indelible mark in a fast-paced and ever-evolving digital world.<\/p>\n<p><em>Subscribe to <\/em><a href=\"https:\/\/contently.us18.list-manage.com\/subscribe?u=12769ecbdae00bb0df8363977&amp;id=b9c4c50ccd\"><em>The Content Strategist newsletter<\/em><\/a><em> to stay updated on the latest trends and strategies in crafting compelling visual stories for your brand.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is visual storytelling and how can you include it in your content marketing strategy? These visual content examples will teach you top visual storytelling techniques to captivate and engage your audience.<\/p>\n","protected":false},"author":464,"featured_media":530531614,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9912,9910],"tags":[4579,35060],"class_list":["post-530531613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-transformation","category-storytelling","tag-visual-content","tag-visual-storytelling"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Visual Storytelling Examples To Captivate Your Audience<\/title>\n<meta name=\"description\" content=\"What is visual storytelling and how can you include it in content marketing strategy? Hint: visual content is more than grabbing eyeballs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contently.com\/2024\/02\/08\/visual-storytelling-examples-and-techniques\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visual Storytelling Examples To Captivate Your Audience - Contently\" \/>\n<meta property=\"og:description\" content=\"What is visual storytelling and how can you include it in content marketing strategy? Hint: visual content is more than grabbing eyeballs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/contently.com\/2024\/02\/08\/visual-storytelling-examples-and-techniques\/\" \/>\n<meta property=\"og:site_name\" content=\"Contently\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/contently\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-08T19:15:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-19T16:08:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/TCS-visual-bra_d.png\" \/>\n\t<meta property=\"og:image:width\" content=\"7500\" \/>\n\t<meta property=\"og:image:height\" content=\"3751\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kara Parlin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@contently\" \/>\n<meta name=\"twitter:site\" content=\"@contently\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kara Parlin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/contently.com\/2024\/02\/08\/visual-storytelling-examples-and-techniques\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/contently.com\/2024\/02\/08\/visual-storytelling-examples-and-techniques\/\"},\"author\":{\"name\":\"Kara Parlin\",\"@id\":\"https:\/\/contently.com\/#\/schema\/person\/4cf7161ea45fcf8d8e898638f411a489\"},\"headline\":\"Visual Storytelling Examples To Captivate Your Audience\",\"datePublished\":\"2024-02-08T19:15:54+00:00\",\"dateModified\":\"2024-08-19T16:08:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/contently.com\/2024\/02\/08\/visual-storytelling-examples-and-techniques\/\"},\"wordCount\":1132,\"publisher\":{\"@id\":\"https:\/\/contently.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/contently.com\/2024\/02\/08\/visual-storytelling-examples-and-techniques\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/TCS-visual-bra_d.png\",\"keywords\":[\"Visual content\",\"visual storytelling\"],\"articleSection\":[\"Digital Transformation\",\"Storytelling\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/contently.com\/2024\/02\/08\/visual-storytelling-examples-and-techniques\/\",\"url\":\"https:\/\/contently.com\/2024\/02\/08\/visual-storytelling-examples-and-techniques\/\",\"name\":\"Visual Storytelling Examples To Captivate Your Audience\",\"isPartOf\":{\"@id\":\"https:\/\/contently.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/contently.com\/2024\/02\/08\/visual-storytelling-examples-and-techniques\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/contently.com\/2024\/02\/08\/visual-storytelling-examples-and-techniques\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/TCS-visual-bra_d.png\",\"datePublished\":\"2024-02-08T19:15:54+00:00\",\"dateModified\":\"2024-08-19T16:08:34+00:00\",\"description\":\"What is visual storytelling and how can you include it in content marketing strategy? Hint: visual content is more than grabbing eyeballs.\",\"breadcrumb\":{\"@id\":\"https:\/\/contently.com\/2024\/02\/08\/visual-storytelling-examples-and-techniques\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/contently.com\/2024\/02\/08\/visual-storytelling-examples-and-techniques\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/contently.com\/2024\/02\/08\/visual-storytelling-examples-and-techniques\/#primaryimage\",\"url\":\"https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/TCS-visual-bra_d.png\",\"contentUrl\":\"https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/TCS-visual-bra_d.png\",\"width\":7500,\"height\":3751,\"caption\":\"Transform your brand with visual storytelling! Explore the potential of visual content in your marketing strategy and how Contently can assist you in creating a compelling narrative.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/contently.com\/2024\/02\/08\/visual-storytelling-examples-and-techniques\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/contently.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Visual Storytelling Examples To Captivate Your Audience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/contently.com\/#website\",\"url\":\"https:\/\/contently.com\/\",\"name\":\"Contently\",\"description\":\"Contently is the top content marketing platform for efficient content creation. Scale production with our award-winning content creation services.\",\"publisher\":{\"@id\":\"https:\/\/contently.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/contently.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/contently.com\/#organization\",\"name\":\"Contently\",\"url\":\"https:\/\/contently.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/contently.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/contently.com\/wp-content\/uploads\/2015\/10\/Contently_Logo_RGB_Blue1.png\",\"contentUrl\":\"https:\/\/contently.com\/wp-content\/uploads\/2015\/10\/Contently_Logo_RGB_Blue1.png\",\"width\":1200,\"height\":628,\"caption\":\"Contently\"},\"image\":{\"@id\":\"https:\/\/contently.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/contently\",\"https:\/\/x.com\/contently\",\"https:\/\/www.instagram.com\/contently\/\",\"https:\/\/www.linkedin.com\/company\/contently\/\",\"https:\/\/www.youtube.com\/channel\/UC8laouz2_BKqRDsQAZHHNJw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/contently.com\/#\/schema\/person\/4cf7161ea45fcf8d8e898638f411a489\",\"name\":\"Kara Parlin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/contently.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e641313fdb74697587eee3b8c6f011b6ea7a491ca2f0c1f05489a4352a8a339e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e641313fdb74697587eee3b8c6f011b6ea7a491ca2f0c1f05489a4352a8a339e?s=96&d=mm&r=g\",\"caption\":\"Kara Parlin\"},\"url\":\"https:\/\/contently.com\/author\/kara-parlin\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Visual Storytelling Examples To Captivate Your Audience","description":"What is visual storytelling and how can you include it in content marketing strategy? Hint: visual content is more than grabbing eyeballs.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/contently.com\/2024\/02\/08\/visual-storytelling-examples-and-techniques\/","og_locale":"en_US","og_type":"article","og_title":"Visual Storytelling Examples To Captivate Your Audience - Contently","og_description":"What is visual storytelling and how can you include it in content marketing strategy? Hint: visual content is more than grabbing eyeballs.","og_url":"https:\/\/contently.com\/2024\/02\/08\/visual-storytelling-examples-and-techniques\/","og_site_name":"Contently","article_publisher":"https:\/\/www.facebook.com\/contently","article_published_time":"2024-02-08T19:15:54+00:00","article_modified_time":"2024-08-19T16:08:34+00:00","og_image":[{"width":7500,"height":3751,"url":"https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/TCS-visual-bra_d.png","type":"image\/png"}],"author":"Kara Parlin","twitter_card":"summary_large_image","twitter_creator":"@contently","twitter_site":"@contently","twitter_misc":{"Written by":"Kara Parlin","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/contently.com\/2024\/02\/08\/visual-storytelling-examples-and-techniques\/#article","isPartOf":{"@id":"https:\/\/contently.com\/2024\/02\/08\/visual-storytelling-examples-and-techniques\/"},"author":{"name":"Kara Parlin","@id":"https:\/\/contently.com\/#\/schema\/person\/4cf7161ea45fcf8d8e898638f411a489"},"headline":"Visual Storytelling Examples To Captivate Your Audience","datePublished":"2024-02-08T19:15:54+00:00","dateModified":"2024-08-19T16:08:34+00:00","mainEntityOfPage":{"@id":"https:\/\/contently.com\/2024\/02\/08\/visual-storytelling-examples-and-techniques\/"},"wordCount":1132,"publisher":{"@id":"https:\/\/contently.com\/#organization"},"image":{"@id":"https:\/\/contently.com\/2024\/02\/08\/visual-storytelling-examples-and-techniques\/#primaryimage"},"thumbnailUrl":"https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/TCS-visual-bra_d.png","keywords":["Visual content","visual storytelling"],"articleSection":["Digital Transformation","Storytelling"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/contently.com\/2024\/02\/08\/visual-storytelling-examples-and-techniques\/","url":"https:\/\/contently.com\/2024\/02\/08\/visual-storytelling-examples-and-techniques\/","name":"Visual Storytelling Examples To Captivate Your Audience","isPartOf":{"@id":"https:\/\/contently.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/contently.com\/2024\/02\/08\/visual-storytelling-examples-and-techniques\/#primaryimage"},"image":{"@id":"https:\/\/contently.com\/2024\/02\/08\/visual-storytelling-examples-and-techniques\/#primaryimage"},"thumbnailUrl":"https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/TCS-visual-bra_d.png","datePublished":"2024-02-08T19:15:54+00:00","dateModified":"2024-08-19T16:08:34+00:00","description":"What is visual storytelling and how can you include it in content marketing strategy? Hint: visual content is more than grabbing eyeballs.","breadcrumb":{"@id":"https:\/\/contently.com\/2024\/02\/08\/visual-storytelling-examples-and-techniques\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/contently.com\/2024\/02\/08\/visual-storytelling-examples-and-techniques\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/contently.com\/2024\/02\/08\/visual-storytelling-examples-and-techniques\/#primaryimage","url":"https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/TCS-visual-bra_d.png","contentUrl":"https:\/\/contently.com\/wp-content\/uploads\/2024\/02\/TCS-visual-bra_d.png","width":7500,"height":3751,"caption":"Transform your brand with visual storytelling! Explore the potential of visual content in your marketing strategy and how Contently can assist you in creating a compelling narrative."},{"@type":"BreadcrumbList","@id":"https:\/\/contently.com\/2024\/02\/08\/visual-storytelling-examples-and-techniques\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/contently.com\/"},{"@type":"ListItem","position":2,"name":"Visual Storytelling Examples To Captivate Your Audience"}]},{"@type":"WebSite","@id":"https:\/\/contently.com\/#website","url":"https:\/\/contently.com\/","name":"Contently","description":"Contently is the top content marketing platform for efficient content creation. Scale production with our award-winning content creation services.","publisher":{"@id":"https:\/\/contently.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/contently.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/contently.com\/#organization","name":"Contently","url":"https:\/\/contently.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/contently.com\/#\/schema\/logo\/image\/","url":"https:\/\/contently.com\/wp-content\/uploads\/2015\/10\/Contently_Logo_RGB_Blue1.png","contentUrl":"https:\/\/contently.com\/wp-content\/uploads\/2015\/10\/Contently_Logo_RGB_Blue1.png","width":1200,"height":628,"caption":"Contently"},"image":{"@id":"https:\/\/contently.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/contently","https:\/\/x.com\/contently","https:\/\/www.instagram.com\/contently\/","https:\/\/www.linkedin.com\/company\/contently\/","https:\/\/www.youtube.com\/channel\/UC8laouz2_BKqRDsQAZHHNJw"]},{"@type":"Person","@id":"https:\/\/contently.com\/#\/schema\/person\/4cf7161ea45fcf8d8e898638f411a489","name":"Kara Parlin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/contently.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e641313fdb74697587eee3b8c6f011b6ea7a491ca2f0c1f05489a4352a8a339e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e641313fdb74697587eee3b8c6f011b6ea7a491ca2f0c1f05489a4352a8a339e?s=96&d=mm&r=g","caption":"Kara Parlin"},"url":"https:\/\/contently.com\/author\/kara-parlin\/"}]}},"_links":{"self":[{"href":"https:\/\/contently.com\/wp-json\/wp\/v2\/posts\/530531613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/contently.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/contently.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/contently.com\/wp-json\/wp\/v2\/users\/464"}],"replies":[{"embeddable":true,"href":"https:\/\/contently.com\/wp-json\/wp\/v2\/comments?post=530531613"}],"version-history":[{"count":0,"href":"https:\/\/contently.com\/wp-json\/wp\/v2\/posts\/530531613\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/contently.com\/wp-json\/wp\/v2\/media\/530531614"}],"wp:attachment":[{"href":"https:\/\/contently.com\/wp-json\/wp\/v2\/media?parent=530531613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/contently.com\/wp-json\/wp\/v2\/categories?post=530531613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/contently.com\/wp-json\/wp\/v2\/tags?post=530531613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}