{"id":530531445,"date":"2023-11-01T11:00:01","date_gmt":"2023-11-01T15:00:01","guid":{"rendered":"https:\/\/contently.com\/?p=530531445"},"modified":"2023-10-30T10:02:12","modified_gmt":"2023-10-30T14:02:12","slug":"how-to-expand-your-digital-content-marketing-strategy-reach","status":"publish","type":"post","link":"https:\/\/contently.com\/2023\/11\/01\/how-to-expand-your-digital-content-marketing-strategy-reach\/","title":{"rendered":"Expand Your Digital Content Marketing Strategy Reach with Content Atomization"},"content":{"rendered":"

Imagine you’ve just created an outstanding eBook that breaks down the hottest topic in your industry, and now you’re ready to roll out an entire digital content marketing strategy behind it. You’ve invested a ton of time, energy, and money producing this asset, so you have much riding on its success.<\/p>\n

Unfortunately, you forgot that basing your entire campaign around a single asset isn’t always the best way to reach your entire audience. Considering that only about 20% of marketing emails even get opened, chances are good that most people will never even know your wonderful eBook exists.<\/p>\n

But wait, there’s good news! If you had the foresight to treat this eBook as merely one component of a content atomization strategy, you’ll know that your campaign is just getting started.<\/p>\n

Reaching a Wider Audience with Your Digital Content Marketing Strategy<\/h2>\n

Today’s content marketers must navigate a digital landscape that features a wide variety of mediums, each with their own unique audiences and characteristics. The example above demonstrates the potential risk of focusing too heavily on only one of those mediums. That fancy eBook may be packed full of insights, but not everyone you want to reach is going to take the time to read it.<\/p>\n

That’s not because the average person has a shorter attention span than a goldfish (an oft-repeated internet \u201cstatistic” that actually isn’t true<\/a>, by the way). It’s because not everyone engages with information and media in the same way.<\/p>\n

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If you want to reach the widest audience with your digital content marketing strategy<\/a>, you need to find ways to leverage multiple mediums to your advantage. That means not just creating eBooks but also infographics, videos, blog posts, social media posts, and so on.<\/p>\n

Of course, creating all that content sounds daunting. That’s where content atomization comes in.<\/p>\n

What Is Content Atomization, and How Does It Work?<\/h2>\n

Content atomization begins with a theme or a large piece of content and breaks it down into a series of much smaller pieces that can be distributed across multiple marketing channels. This can involve repurposing content directly, but it’s really more about creating related content that’s connected by a common theme.<\/p>\n

By incorporating all of these smaller topics into a broader digital content marketing strategy that focuses on a common theme, you can turn what would have been a single asset that appeals to a specific audience into a multifaceted campaign that gets more engagement, traffic, and traction.<\/p>\n

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Here’s how that atomization strategy might work in practice. For some real-world context, let’s imagine your eBook is a fulfillment trends report for a supply chain company:<\/p>\n