{"id":530531207,"date":"2023-07-05T11:00:58","date_gmt":"2023-07-05T15:00:58","guid":{"rendered":"https:\/\/contently.com\/?p=530531207"},"modified":"2024-08-19T12:10:31","modified_gmt":"2024-08-19T16:10:31","slug":"4-skills-youll-need-to-survive-the-future-of-content-marketing","status":"publish","type":"post","link":"https:\/\/contently.com\/2023\/07\/05\/4-skills-youll-need-to-survive-the-future-of-content-marketing\/","title":{"rendered":"4 Skills You’ll Need To Survive the Future of Content Marketing"},"content":{"rendered":"

In the early 2010s when I first began working in this industry, the \u201cnext big thing” for the future of content marketing was custom tabs<\/a> for Facebook fan pages. These snazzily designed mini landing pages featured everything from contest details to crafty CTAs for drumming up leads and conversions.<\/p>\n

But it turned out this feature was more of a flash-in-the-pan fad than a lasting phase. Custom tabs moved to the back burner within a year or so.<\/p>\n

In the decade-plus since, I’ve witnessed a series of similar fits and starts in the content and social media sectors: the infamous \u201cpivot to video” of 2015, the fall of the third-party cookie<\/a>, the rise of TikTok, the\u2026 let’s call it \u201ctumult” of Twitter. I’ve also seen how abrupt algorithmic changes and regulatory roller coasters can test even the most competent content marketers’ abilities to pivot and problem-solve.<\/p>\n

My point? There are relatively few constants in content marketing\u2014except that core pillars of your strategy can go sideways faster than you can say “shadow banned.”<\/p>\n

But that’s not to say it’s impossible to plan ahead for your content career. In fact, being prepared for the unexpected is a critical part of success in this industry. Below are a few tips to help you prepare for the future of content marketing\u2014whatever it may have in store.<\/p>\n

Learn to Work Alongside AI<\/h2>\n

In 2023, everyone’s talking about the latest shiny toy in tech: generative AI<\/a>. This new and rapidly evolving technology promises to change the future of content marketing \u2014 as well as the very foundations of how people find information on the internet.<\/p>\n

In fact, Google recently announced<\/a> the upcoming release of Search Generative Experience (SGE), which has major implications for the future of SEO. Although there are still a lot of unknowns about how SGE will fit into larger content marketing strategy, understanding the basics of generative AI will help give you a leg up.<\/p>\n

Below are just a few ways content marketers can begin working with generative AI platforms like ChatGPT<\/a>, Jasper<\/a>, or AutoGPT<\/a> today:<\/p>\n