{"id":530531094,"date":"2023-05-23T11:00:05","date_gmt":"2023-05-23T15:00:05","guid":{"rendered":"https:\/\/contently.com\/?p=530531094"},"modified":"2023-05-22T11:18:24","modified_gmt":"2023-05-22T15:18:24","slug":"bye-millennials-marketing-to-gen-z-the-social-media-content-playbook","status":"publish","type":"post","link":"https:\/\/contently.com\/2023\/05\/23\/bye-millennials-marketing-to-gen-z-the-social-media-content-playbook\/","title":{"rendered":"Bye, Millennials! Marketing to Gen Z: The Social Media Content Playbook"},"content":{"rendered":"

It’s time for millennials to move over and let Gen Z take center stage. As they’ve come to age, Gen Z has redefined what’s hip and what’s cringe (RIP, skinny jeans), advocated for a more equitable world<\/a>, and ushered in a new era of social media content marketing.<\/p>\n

One thing’s clear: With Gen Z already asserting their whopping $360 billion<\/a> in buying power, social media content marketers simply have no time to waste when it comes to tailoring strategies to this next generation’s unique quirks, preferences, and needs.<\/p>\n

From Swipe Right to Swipe Up: The \u201cDigital Native” Generation<\/h2>\n

Gen Zs<\/a>, aka those born between the mid-1990s and early 2000s, are labeled \u201cdigital natives<\/a>” for good reason: Growing up with tablets, smartphones, and social media means they’ve only known a plugged-in world. No wonder one study found that 58%<\/a> of Gen Zs say they can’t be without internet access for more than four hours without feeling uncomfortable.<\/p>\n

That said, you can throw away your traditional Facebook- and Twitter-centric social media playbooks. Whether they’re looking to socialize, learn, or be entertained, this crowd prefers TikTok<\/a> \u2014 where 20%<\/a> spend five-plus hours a day \u2014 alongside Instagram, Snapchat, and YouTube.<\/p>\n

\"A<\/a><\/p>\n

Social media is clearly non-negotiable when marketing to Gen Z, but success involves more than filming your brand ambassadors partaking in the latest dance challenge.<\/p>\n

Instead, companies looking to reach this always-on generation must bring their A-game with a steady stream of authentic, relatable, original, and entertaining content that speaks to their shared values. Here’s how.<\/p>\n

1. Start With Video<\/h3>\n

It’s no secret that video is king to this generation \u2014 one study found that, on average, Gen Z spends an eye-watering 7.2 hours<\/a> watching videos a day.<\/p>\n

While short-form social media video content might appear easy to produce \u2014 after all, anyone can pick up a smartphone and hit \u201crecord” \u2014 creating something that genuinely wins over Gen Z audiences requires a mix of strategy and creativity.<\/p>\n

Keep these tips in mind:<\/h4>\n