{"id":530530994,"date":"2023-04-27T11:00:18","date_gmt":"2023-04-27T15:00:18","guid":{"rendered":"https:\/\/contently.com\/?p=530530994"},"modified":"2023-05-08T08:05:54","modified_gmt":"2023-05-08T12:05:54","slug":"content-creation-software-contently-ranks-as-leading-platform","status":"publish","type":"post","link":"https:\/\/contently.com\/2023\/04\/27\/content-creation-software-contently-ranks-as-leading-platform\/","title":{"rendered":"The 5 Ws of Content Creation Software: Contently Ranks as Leading Platform"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/contently.com\/\">Content creation software<\/a> can help marketers achieve <\/span><a href=\"https:\/\/contently.com\/2023\/04\/20\/guide-to-contently-content-value-tracker\/\"><span style=\"font-weight: 400;\">incredible results<\/span><\/a><span style=\"font-weight: 400;\">, from time saved to proven <\/span><a href=\"https:\/\/contently.com\/2023\/04\/18\/how-to-monetize-your-content\/\"><span style=\"font-weight: 400;\">return on investment<\/span><\/a><span style=\"font-weight: 400;\"> (ROI). Plus, by promoting collaboration, the right platform can help teams plan, track, and manage every step of the production process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not sure where to start when choosing a content creation platform? Software marketplaces like <\/span><a href=\"https:\/\/www.g2.com\/products\/contently\/reviews\"><span style=\"font-weight: 400;\">G2<\/span><\/a><span style=\"font-weight: 400;\"> help businesses make smarter decisions based on authentic peer reviews.\u00a0<\/span><\/p>\n<p>For instance, Grid\u00ae Reports provide a high-level overview of popular software, from which products have the most satisfied customers to options with the largest market presence. On the other hand, Index Reports take a deeper dive into what matters most to buyers \u2014 product usability, implementation, relationship, and results.<\/p>\n<h2><b>Use G2&#8217;s Spring 2023 Enterprise Grid\u00ae Report for Content Creation to choose the best content creation software.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re in the market for <\/span><a href=\"https:\/\/contently.com\/2023\/04\/04\/how-to-recession-proof-your-content-marketing-resources\/\"><span style=\"font-weight: 400;\">content creation<\/span><\/a><span style=\"font-weight: 400;\"> software, consider the 5 Ws \u2014 who, what, where, when, and why \u2014 in relation to content marketing.<\/span><\/p>\n<h3><b>1. Who uses content creation software?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Businesses across multiple industries use <a href=\"https:\/\/contently.com\/\">content creation software<\/a> to produce high-performing content. G2, which places <\/span><a href=\"https:\/\/contently.com\/\"><span style=\"font-weight: 400;\">Contently<\/span><\/a><span style=\"font-weight: 400;\"> as the leader in content creation software, focuses on the enterprise segment, or companies with 1,001+ employees.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-530530999\" src=\"https:\/\/contently.com\/wp-content\/uploads\/2023\/04\/Screen_Shot_2023-03-28_at_11.36.08_AM-1080x672.png\" alt=\"G2 Contently\" width=\"1080\" height=\"672\" srcset=\"https:\/\/contently.com\/wp-content\/uploads\/2023\/04\/Screen_Shot_2023-03-28_at_11.36.08_AM-1080x672.png 1080w, https:\/\/contently.com\/wp-content\/uploads\/2023\/04\/Screen_Shot_2023-03-28_at_11.36.08_AM-768x478.png 768w, https:\/\/contently.com\/wp-content\/uploads\/2023\/04\/Screen_Shot_2023-03-28_at_11.36.08_AM-460x286.png 460w, https:\/\/contently.com\/wp-content\/uploads\/2023\/04\/Screen_Shot_2023-03-28_at_11.36.08_AM-200x125.png 200w, https:\/\/contently.com\/wp-content\/uploads\/2023\/04\/Screen_Shot_2023-03-28_at_11.36.08_AM-600x374.png 600w, https:\/\/contently.com\/wp-content\/uploads\/2023\/04\/Screen_Shot_2023-03-28_at_11.36.08_AM-803x500.png 803w, https:\/\/contently.com\/wp-content\/uploads\/2023\/04\/Screen_Shot_2023-03-28_at_11.36.08_AM.png 1468w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Top brands choose Contently&#8217;s enterprise content marketing software because it can help them create better content faster, all in one easy-to-use platform.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In G2\u2019s Usability Index for Content Creation, users gave Contently high ratings when it comes to ease of use, ease of admin, and meeting software requirements.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contently customers span numerous industries, from financial services to healthcare, technology, travel, e-commerce, and energy. You may recognize some of them:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/contently.com\/case-studies\/microsoft\/\"><span style=\"font-weight: 400;\">Microsoft<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/contently.com\/case-studies\/walmart\/\"><span style=\"font-weight: 400;\">Walmart<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/contently.com\/case-studies\/marriott\/\"><span style=\"font-weight: 400;\">Marriott<\/span><\/a><\/li>\n<\/ul>\n<h3><b>2. What should I look for in content creation software?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Look for content creation software with positive user ratings. These reviews, left by businesses within your industry, provide intel on platforms already tested by content marketing teams.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, look for a platform with features that provide everything you need to succeed at content marketing. At <a href=\"https:\/\/contently.com\/\">Contently<\/a>, we\u2019ve learned that the perfect content marketing solution requires the best of technology, strategy, and talent.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-530530998\" src=\"https:\/\/contently.com\/wp-content\/uploads\/2023\/04\/G2_Spring_Report_Satisfaction-100-1080x557.jpg\" alt=\"\" width=\"1080\" height=\"557\" srcset=\"https:\/\/contently.com\/wp-content\/uploads\/2023\/04\/G2_Spring_Report_Satisfaction-100-1080x557.jpg 1080w, https:\/\/contently.com\/wp-content\/uploads\/2023\/04\/G2_Spring_Report_Satisfaction-100-768x396.jpg 768w, https:\/\/contently.com\/wp-content\/uploads\/2023\/04\/G2_Spring_Report_Satisfaction-100-460x237.jpg 460w, https:\/\/contently.com\/wp-content\/uploads\/2023\/04\/G2_Spring_Report_Satisfaction-100-200x103.jpg 200w, https:\/\/contently.com\/wp-content\/uploads\/2023\/04\/G2_Spring_Report_Satisfaction-100-600x309.jpg 600w, https:\/\/contently.com\/wp-content\/uploads\/2023\/04\/G2_Spring_Report_Satisfaction-100-970x500.jpg 970w, https:\/\/contently.com\/wp-content\/uploads\/2023\/04\/G2_Spring_Report_Satisfaction-100.jpg 1470w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<h4><b>User ratings<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Products on the <\/span><span style=\"font-weight: 400;\">G2 Enterprise Grid\u00ae for Content Creation<\/span><span style=\"font-weight: 400;\"> rank by customer satisfaction based on user reviews, of which Contently has 42 \u2014 the most reviews out of any content creation software. They also rank by market presence based on market share, seller size, and social impact.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Market presence factors include the number of employees, reviews, web and social presence, growth, seller age, and employee satisfaction and engagement. Software in the &#8220;Leader&#8221; quadrant \u2014 like Contently! \u2014 features high user ratings and substantial &#8220;Market Presence&#8221; scores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">G2 users give Contently a high satisfaction rating because we make it easy for marketers worldwide to build trust, drive revenue, and become content superstars. Contently ranks above average in the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quality of support: 95%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ease of use: 91%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meets requirements: 92%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ease of doing business with: 96%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ease of setup: 95%<\/span><\/li>\n<\/ul>\n<h4><b>Features<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Great content creation software requires three key features, which Contently provides:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An <\/span><a href=\"https:\/\/contently.com\/content-marketing-platform\/\"><span style=\"font-weight: 400;\">enterprise-level content marketing platform<\/span><\/a><span style=\"font-weight: 400;\"> to create high-performing content, align production teams, and prove content ROI.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/contently.com\/content-marketing-services\/\"><span style=\"font-weight: 400;\">Expert content strategy<\/span><\/a><span style=\"font-weight: 400;\"> that details the content topics, formats, channels, and voice your audience craves.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/contently.com\/content-creators\/\"><span style=\"font-weight: 400;\">global creative marketplace<\/span><\/a><span style=\"font-weight: 400;\"> to create any type of content you can imagine.\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>3. Where in my business can I use content creation software?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The right content creation software helps businesses manage and measure cross-enterprise content, events, spending, campaign performance, and ROI. Turn around content quickly and easily with the right tools, dashboards, and stakeholders to drive measurable results.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-530530996\" src=\"https:\/\/contently.com\/wp-content\/uploads\/2023\/04\/G2_Spring_Highly_Rated-100-1080x149.jpg\" alt=\"\" width=\"1080\" height=\"149\" srcset=\"https:\/\/contently.com\/wp-content\/uploads\/2023\/04\/G2_Spring_Highly_Rated-100-1080x149.jpg 1080w, https:\/\/contently.com\/wp-content\/uploads\/2023\/04\/G2_Spring_Highly_Rated-100-768x106.jpg 768w, https:\/\/contently.com\/wp-content\/uploads\/2023\/04\/G2_Spring_Highly_Rated-100-460x64.jpg 460w, https:\/\/contently.com\/wp-content\/uploads\/2023\/04\/G2_Spring_Highly_Rated-100-200x28.jpg 200w, https:\/\/contently.com\/wp-content\/uploads\/2023\/04\/G2_Spring_Highly_Rated-100-600x83.jpg 600w, https:\/\/contently.com\/wp-content\/uploads\/2023\/04\/G2_Spring_Highly_Rated-100-1024x142.jpg 1024w, https:\/\/contently.com\/wp-content\/uploads\/2023\/04\/G2_Spring_Highly_Rated-100.jpg 1460w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Contently ranks highly on G2 for these tools:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/contently.com\/content-marketing-platform\/content-planning\/\"><b>Customizable template workflows<\/b><\/a><b> (94%)<\/b><span style=\"font-weight: 400;\">: Ensure compliance and process adherence through easily created, <\/span><a href=\"https:\/\/contently.com\/2023\/03\/16\/how-to-design-efficient-workflows\/\"><span style=\"font-weight: 400;\">smart workflows<\/span><\/a><span style=\"font-weight: 400;\"> that keep your team on track.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>User, role, and access management (92%)<\/b><span style=\"font-weight: 400;\">: Contently provides multiple user roles with different permission settings tailored to your content team.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/contently.com\/content-marketing-platform\/\"><b>Editing and approval tools<\/b><\/a><b> (91%)<\/b><span style=\"font-weight: 400;\">: Move from a linear approval process to a more fluid system that suits your company\u2019s individual needs with Contently.<\/span><\/li>\n<\/ul>\n<h3><b>4. When should my business implement content creation software?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Some <\/span><a href=\"https:\/\/contently.com\/2023\/02\/01\/content-already-fuels-everything-now-act-like-it\/\"><span style=\"font-weight: 400;\">marketing teams<\/span><\/a><span style=\"font-weight: 400;\"> use agencies, freelance platforms, and internal resources \u2014 but the results aren\u2019t always there. Other brands don\u2019t have a team dedicated to marketing content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When your business faces these challenges but needs to create impactful content, it\u2019s time to implement content creation software.\u00a0<\/span><\/p>\n<h4><b>How long does content creation software take to implement?<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">On average, content creation software takes 1.72 months to implement. However, G2\u2019s implementation score takes several factors into consideration (and so should you):<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer satisfaction with setup<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Time required to go live<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">User adoption percentage<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implementation method<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of reviews<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In G2\u2019s Enterprise Implementation Index for Content Creation, Contently ranks above average for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Overall implementation score: 81%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ease of setup: 95%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average user adoption: 74%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Time to go live: 91%<\/span><\/li>\n<\/ul>\n<h3><b>5. Why use content creation software?<\/b><\/h3>\n<p><a href=\"https:\/\/contently.com\/2023\/01\/26\/6-step-guide-to-thought-leadership-content\/\"><span style=\"font-weight: 400;\">Content teams<\/span><\/a><span style=\"font-weight: 400;\"> of every size struggle with efficiently scaling content production. Optimizing and measuring impact adds even more layers of complexity.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-530530997\" src=\"https:\/\/contently.com\/wp-content\/uploads\/2023\/04\/G2_Spring_Results-100-1080x374.jpg\" alt=\"\" width=\"1080\" height=\"374\" srcset=\"https:\/\/contently.com\/wp-content\/uploads\/2023\/04\/G2_Spring_Results-100-1080x374.jpg 1080w, https:\/\/contently.com\/wp-content\/uploads\/2023\/04\/G2_Spring_Results-100-1500x519.jpg 1500w, https:\/\/contently.com\/wp-content\/uploads\/2023\/04\/G2_Spring_Results-100-768x266.jpg 768w, https:\/\/contently.com\/wp-content\/uploads\/2023\/04\/G2_Spring_Results-100-460x159.jpg 460w, https:\/\/contently.com\/wp-content\/uploads\/2023\/04\/G2_Spring_Results-100-200x69.jpg 200w, https:\/\/contently.com\/wp-content\/uploads\/2023\/04\/G2_Spring_Results-100-600x208.jpg 600w, https:\/\/contently.com\/wp-content\/uploads\/2023\/04\/G2_Spring_Results-100-1024x354.jpg 1024w, https:\/\/contently.com\/wp-content\/uploads\/2023\/04\/G2_Spring_Results-100.jpg 1505w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Content creation software empowers <\/span><a href=\"https:\/\/contently.com\/2022\/12\/29\/7-things-you-need-to-do-after-publishing-new-content\/\"><span style=\"font-weight: 400;\">marketing<\/span><\/a><span style=\"font-weight: 400;\"> teams with the technology, talent marketplace, and strategic insights they need to tell stories that break through the noise. Platforms like Contently solve businesses\u2019 toughest content creation and measurement challenges.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">G2\u2019s Enterprise Results Index for Content Creation ranks products based on factors in real-user satisfaction ratings for a number of results-related review questions. Contently\u2019s enterprise customers capture an average of 6x <\/span><a href=\"https:\/\/contently.com\/2022\/12\/26\/mastering-the-most-important-content-metrics-for-2023\/\"><span style=\"font-weight: 400;\">ROI<\/span><\/a><span style=\"font-weight: 400;\"> in just months.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contently ranks highly on the G2 Results Index for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Overall results score<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Users most likely to recommend<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Estimated ROI (based on a combination of estimated time to ROI and time to go live)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Contently\u2019s #1-rated enterprise content marketing platform makes it easy to create high-performing content and measure its impact, down to the dollar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our customers see an average of $13.1 million content value ROI generated per year and an average audience growth of 40 percent in the first six months.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contently is the secret content creation weapon of the world&#8217;s most valuable enterprise brands \u2014 and thanks to G2, you don&#8217;t have to take our word for it. You can use G2 to pinpoint the right <a href=\"https:\/\/contently.com\/\">content creation software<\/a> for your business now. Explore <\/span><a href=\"https:\/\/www.g2.com\/categories\/content-creation\/enterprise\"><span style=\"font-weight: 400;\">G2&#8217;s Spring 2023 Enterprise Grid\u00ae Report for Content Creation<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content creation software empowers marketing teams. Use G2&#8217;s Spring 2023 Enterprise Grid\u00ae Report for Content Creation to learn why Contently ranks the best.<\/p>\n","protected":false},"author":450,"featured_media":530530995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7298],"tags":[9876],"class_list":["post-530530994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","tag-best-content-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Creation Software<\/title>\n<meta name=\"description\" content=\"Content creation software empowers marketing teams. 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