{"id":530523393,"date":"2019-04-10T22:08:39","date_gmt":"2019-04-11T02:08:39","guid":{"rendered":"https:\/\/contently.com\/?post_type=resource&#038;p=530523393"},"modified":"2019-08-18T17:58:20","modified_gmt":"2019-08-18T21:58:20","slug":"grow-your-content-program","status":"publish","type":"page","link":"https:\/\/contently.com\/grow-your-content-program\/","title":{"rendered":"Playbook: Growing Your Content Program"},"content":{"rendered":"<p style=\"font-size: 18px; line-height: 1.5;\">Marketers care about growth. They want bigger budgets, more content, another hire, better results. Growing your content marketing program across the org is just as much about efficiency as it is about expansion.<\/p>\n<p style=\"font-size: 18px; line-height: 1.5;\">Whether your company is large or small, this e-book will help you improve your content strategy. Learn the key strategies for gaining key stakeholder&#8217;s buy in and improving\u00a0 communication across your organization.<\/p>\n<p style=\"font-size: 20px; line-height: 1.5;\"><strong>This playbook includes:<\/strong><\/p>\n<ul style=\"padding-left: 35px;\">\n<li><span style=\"font-size: 18px;\">A step-by-step breakdown to help you scale your program<\/span><\/li>\n<li><span style=\"font-size: 18px;\">Insights from top brands including RBC, Monster, athenahealth, and more<\/span><\/li>\n<li><span style=\"font-size: 18px;\">Advice on operating models and production metrics you can track immediately<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Follow our step by step process on how to improve your content strategy.  Top brands including RBC, Monster, athenahealth, and more share insights on how they achieved success.<\/p>\n","protected":false},"author":352,"featured_media":530523397,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"t-gated-page.php","meta":{"footnotes":""},"class_list":["post-530523393","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Grow your Content Program | The Content Marketer&#039;s Playbook | Contently<\/title>\n<meta name=\"description\" content=\"Contently&#039;s Playbook provides tools to help you align content teams, improve your content strategy, , and improve communication organization wide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contently.com\/grow-your-content-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Playbook: Growing Your Content Program\" \/>\n<meta property=\"og:description\" content=\"Contently&#039;s Playbook provides tools to help you align content teams, improve your content strategy, , and improve communication organization wide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/contently.com\/grow-your-content-program\/\" \/>\n<meta property=\"og:site_name\" content=\"Contently\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/contently\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-18T21:58:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/contently.com\/wp-content\/uploads\/2019\/04\/crains-on-city-buildings.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@contently\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/contently.com\/grow-your-content-program\/\",\"url\":\"https:\/\/contently.com\/grow-your-content-program\/\",\"name\":\"Grow your Content Program | The Content Marketer's Playbook | Contently\",\"isPartOf\":{\"@id\":\"https:\/\/contently.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/contently.com\/grow-your-content-program\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/contently.com\/grow-your-content-program\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/contently.com\/wp-content\/uploads\/2019\/04\/crains-on-city-buildings.jpg\",\"datePublished\":\"2019-04-11T02:08:39+00:00\",\"dateModified\":\"2019-08-18T21:58:20+00:00\",\"description\":\"Contently's Playbook provides tools to help you align content teams, improve your content strategy, , and improve communication organization wide.\",\"breadcrumb\":{\"@id\":\"https:\/\/contently.com\/grow-your-content-program\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/contently.com\/grow-your-content-program\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/contently.com\/grow-your-content-program\/#primaryimage\",\"url\":\"https:\/\/contently.com\/wp-content\/uploads\/2019\/04\/crains-on-city-buildings.jpg\",\"contentUrl\":\"https:\/\/contently.com\/wp-content\/uploads\/2019\/04\/crains-on-city-buildings.jpg\",\"width\":720,\"height\":560,\"caption\":\"Grow your content program\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/contently.com\/grow-your-content-program\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/contently.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Playbook: Growing Your Content Program\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/contently.com\/#website\",\"url\":\"https:\/\/contently.com\/\",\"name\":\"Contently\",\"description\":\"Contently is the top content marketing platform for efficient content creation. 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