{"id":530522530,"date":"2018-12-18T14:59:10","date_gmt":"2018-12-18T19:59:10","guid":{"rendered":"https:\/\/contently.com\/?p=530522530"},"modified":"2018-12-18T14:59:10","modified_gmt":"2018-12-18T19:59:10","slug":"contently-2018-campaigns-workshops-content-mastery","status":"publish","type":"post","link":"https:\/\/contently.com\/2018\/12\/18\/contently-2018-campaigns-workshops-content-mastery\/","title":{"rendered":"Contently Looks Back at 2018: Campaigns, Workshops, and Content Mastery"},"content":{"rendered":"

It may be because I\u2019m a new father, but it feels like 2018 flew by. My son is approaching his second birthday, and here we are planning for 2019. As both CEO of Contently and a father, I\u2019m already thinking about what next year (and the years after that) will look like, while still wondering how November is over already. <\/span><\/p>\n

I know I\u2019m not alone. Marketers have to keep an eye on both the past and the present. Marketing–and content marketing especially–is a delicate balance between planning for the future, staying nimble to respond in real time, and analyzing past performance metrics to inform continuous optimization. When you\u2019re in the thick of it, it can be pretty chaotic and hard to find your footing.<\/span><\/p>\n

This year, we set out to help marketers conquer content chaos by giving them tools to align their people, strategy, and technology. We launched campaigns, which help marketers understand how a piece of content fits into an overall strategy (not to mention its budget). We rolled out our <\/span>content request<\/span><\/a> feature to help marketers rely on their internal subject matter experts with ease. We also added to our already robust strategy offering with editorial workshops, which help marketers tackle ambitious projects with a blueprint of best practices. <\/span><\/p>\n

Individually, these features solve pain points and help marketers execute at scale. When viewed holistically, though, they help marketers achieve content mastery. <\/span><\/p>\n

Today\u2019s marketers are expected to be Swiss Army knives. They\u2019re supposed to write, edit, shoot video, run campaigns, analyze data, prove ROI, work with sales, help accounts, know HTML, and then maybe sleep if there\u2019s any time left in the day\u2014not exactly the best formula for success. But with the right strategy and tools, not to mention the right partner, marketers can create content centers of excellence that power their organizations and their strategy. <\/span><\/p>\n

I\u2019d say that 2018 went by too fast, but I can hardly wait for what 2019 has in store.<\/span><\/p>\n

If you want to learn more, click here to talk to a content expert<\/a>.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

As both CEO of Contently and a father, I\u2019m already thinking about what next year will look like, while still wondering how November is over already.<\/p>\n","protected":false},"author":3,"featured_media":530522528,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7303],"tags":[3520],"class_list":["post-530522530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","tag-news"],"acf":[],"yoast_head":"\nContently Looks Back at 2018: Campaigns, Workshops, and Content Mastery<\/title>\n<meta name=\"description\" content=\"As both CEO of Contently and a father, I\u2019m already thinking about what next year will look like, while still wondering how November is over already.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contently.com\/2018\/12\/18\/contently-2018-campaigns-workshops-content-mastery\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contently Looks Back at 2018: Campaigns, Workshops, and Content Mastery - 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