{"id":530522446,"date":"2018-12-03T11:54:55","date_gmt":"2018-12-03T16:54:55","guid":{"rendered":"https:\/\/contently.com\/?post_type=resource&#038;p=530522446"},"modified":"2023-05-24T17:58:50","modified_gmt":"2023-05-24T21:58:50","slug":"lead-generation-playbook","status":"publish","type":"page","link":"https:\/\/contently.com\/lead-generation-playbook\/","title":{"rendered":"Playbook: Lead Generation"},"content":{"rendered":"<p>While most companies spend their time creating content for brand awareness, lead generation is where you start to separate from the pack. It\u2019s the point where your relationship with an audience becomes more meaningful and starts to impact revenue.<\/p>\n<p>To help your content impact the bottom line and covert at a higher rate, download <strong>The Content Marketer&#8217;s Playbook: Lead Generation.<\/strong><\/p>\n<p><strong>Inside, you&#8217;ll learn how to:<\/strong><\/p>\n<ul>\n<li>Develop a lead scoring program<\/li>\n<li>Create big rock pieces of content<\/li>\n<li>Nurture your leads over time<\/li>\n<\/ul>\n<p style=\"font-size: 22px; color: #00a6c2;\"><strong>Download the playbook now to get\u00a0started!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This Playbook explains in easy steps how to develop a program that drive leads without compromising your audience relationship<\/p>\n","protected":false},"author":352,"featured_media":530522451,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"t-gated-page.php","meta":{"footnotes":""},"class_list":["post-530522446","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Marketer&#039;s Playbook for Lead Generation | Start Driving Leads<\/title>\n<meta name=\"description\" content=\"The Content Marketer&#039;s Playbook for Lead Generation provides a 9-step process for starting a lead gen strategy and the KPIs and metrics you should track.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contently.com\/lead-generation-playbook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Playbook: Lead Generation\" \/>\n<meta property=\"og:description\" content=\"The Content Marketer&#039;s Playbook for Lead Generation provides a 9-step process for starting a lead gen strategy and the KPIs and metrics you should track.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/contently.com\/lead-generation-playbook\/\" \/>\n<meta property=\"og:site_name\" content=\"Contently\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/contently\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-24T21:58:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/contently.com\/wp-content\/uploads\/2018\/12\/people-walking-through-magnet.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@contently\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/contently.com\/lead-generation-playbook\/\",\"url\":\"https:\/\/contently.com\/lead-generation-playbook\/\",\"name\":\"Content Marketer's Playbook for Lead Generation | Start Driving Leads\",\"isPartOf\":{\"@id\":\"https:\/\/contently.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/contently.com\/lead-generation-playbook\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/contently.com\/lead-generation-playbook\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/contently.com\/wp-content\/uploads\/2018\/12\/people-walking-through-magnet.jpg\",\"datePublished\":\"2018-12-03T16:54:55+00:00\",\"dateModified\":\"2023-05-24T21:58:50+00:00\",\"description\":\"The Content Marketer's Playbook for Lead Generation provides a 9-step process for starting a lead gen strategy and the KPIs and metrics you should track.\",\"breadcrumb\":{\"@id\":\"https:\/\/contently.com\/lead-generation-playbook\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/contently.com\/lead-generation-playbook\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/contently.com\/lead-generation-playbook\/#primaryimage\",\"url\":\"https:\/\/contently.com\/wp-content\/uploads\/2018\/12\/people-walking-through-magnet.jpg\",\"contentUrl\":\"https:\/\/contently.com\/wp-content\/uploads\/2018\/12\/people-walking-through-magnet.jpg\",\"width\":720,\"height\":560,\"caption\":\"Content Marketer's Playbook for Lead Generation\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/contently.com\/lead-generation-playbook\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/contently.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Playbook: Lead Generation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/contently.com\/#website\",\"url\":\"https:\/\/contently.com\/\",\"name\":\"Contently\",\"description\":\"Contently is the top content marketing platform for efficient content creation. Scale production with our award-winning content creation services.\",\"publisher\":{\"@id\":\"https:\/\/contently.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/contently.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/contently.com\/#organization\",\"name\":\"Contently\",\"url\":\"https:\/\/contently.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/contently.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/contently.com\/wp-content\/uploads\/2015\/10\/Contently_Logo_RGB_Blue1.png\",\"contentUrl\":\"https:\/\/contently.com\/wp-content\/uploads\/2015\/10\/Contently_Logo_RGB_Blue1.png\",\"width\":1200,\"height\":628,\"caption\":\"Contently\"},\"image\":{\"@id\":\"https:\/\/contently.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/contently\",\"https:\/\/x.com\/contently\",\"https:\/\/www.instagram.com\/contently\/\",\"https:\/\/www.linkedin.com\/company\/contently\/\",\"https:\/\/www.youtube.com\/channel\/UC8laouz2_BKqRDsQAZHHNJw\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Content Marketer's Playbook for Lead Generation | Start Driving Leads","description":"The Content Marketer's Playbook for Lead Generation provides a 9-step process for starting a lead gen strategy and the KPIs and metrics you should track.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/contently.com\/lead-generation-playbook\/","og_locale":"en_US","og_type":"article","og_title":"Playbook: Lead Generation","og_description":"The Content Marketer's Playbook for Lead Generation provides a 9-step process for starting a lead gen strategy and the KPIs and metrics you should track.","og_url":"https:\/\/contently.com\/lead-generation-playbook\/","og_site_name":"Contently","article_publisher":"https:\/\/www.facebook.com\/contently","article_modified_time":"2023-05-24T21:58:50+00:00","og_image":[{"width":720,"height":560,"url":"https:\/\/contently.com\/wp-content\/uploads\/2018\/12\/people-walking-through-magnet.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@contently","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/contently.com\/lead-generation-playbook\/","url":"https:\/\/contently.com\/lead-generation-playbook\/","name":"Content Marketer's Playbook for Lead Generation | Start Driving Leads","isPartOf":{"@id":"https:\/\/contently.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/contently.com\/lead-generation-playbook\/#primaryimage"},"image":{"@id":"https:\/\/contently.com\/lead-generation-playbook\/#primaryimage"},"thumbnailUrl":"https:\/\/contently.com\/wp-content\/uploads\/2018\/12\/people-walking-through-magnet.jpg","datePublished":"2018-12-03T16:54:55+00:00","dateModified":"2023-05-24T21:58:50+00:00","description":"The Content Marketer's Playbook for Lead Generation provides a 9-step process for starting a lead gen strategy and the KPIs and metrics you should track.","breadcrumb":{"@id":"https:\/\/contently.com\/lead-generation-playbook\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/contently.com\/lead-generation-playbook\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/contently.com\/lead-generation-playbook\/#primaryimage","url":"https:\/\/contently.com\/wp-content\/uploads\/2018\/12\/people-walking-through-magnet.jpg","contentUrl":"https:\/\/contently.com\/wp-content\/uploads\/2018\/12\/people-walking-through-magnet.jpg","width":720,"height":560,"caption":"Content Marketer's Playbook for Lead Generation"},{"@type":"BreadcrumbList","@id":"https:\/\/contently.com\/lead-generation-playbook\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/contently.com\/"},{"@type":"ListItem","position":2,"name":"Playbook: Lead Generation"}]},{"@type":"WebSite","@id":"https:\/\/contently.com\/#website","url":"https:\/\/contently.com\/","name":"Contently","description":"Contently is the top content marketing platform for efficient content creation. Scale production with our award-winning content creation services.","publisher":{"@id":"https:\/\/contently.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/contently.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/contently.com\/#organization","name":"Contently","url":"https:\/\/contently.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/contently.com\/#\/schema\/logo\/image\/","url":"https:\/\/contently.com\/wp-content\/uploads\/2015\/10\/Contently_Logo_RGB_Blue1.png","contentUrl":"https:\/\/contently.com\/wp-content\/uploads\/2015\/10\/Contently_Logo_RGB_Blue1.png","width":1200,"height":628,"caption":"Contently"},"image":{"@id":"https:\/\/contently.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/contently","https:\/\/x.com\/contently","https:\/\/www.instagram.com\/contently\/","https:\/\/www.linkedin.com\/company\/contently\/","https:\/\/www.youtube.com\/channel\/UC8laouz2_BKqRDsQAZHHNJw"]}]}},"_links":{"self":[{"href":"https:\/\/contently.com\/wp-json\/wp\/v2\/pages\/530522446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/contently.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/contently.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/contently.com\/wp-json\/wp\/v2\/users\/352"}],"replies":[{"embeddable":true,"href":"https:\/\/contently.com\/wp-json\/wp\/v2\/comments?post=530522446"}],"version-history":[{"count":0,"href":"https:\/\/contently.com\/wp-json\/wp\/v2\/pages\/530522446\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/contently.com\/wp-json\/wp\/v2\/media\/530522451"}],"wp:attachment":[{"href":"https:\/\/contently.com\/wp-json\/wp\/v2\/media?parent=530522446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}