{"id":530521608,"date":"2019-04-22T13:50:40","date_gmt":"2019-04-22T17:50:40","guid":{"rendered":"https:\/\/contently.com\/?page_id=530521217"},"modified":"2020-10-06T08:25:17","modified_gmt":"2020-10-06T12:25:17","slug":"visual-content-report","status":"publish","type":"page","link":"https:\/\/contently.com\/visual-content-report\/","title":{"rendered":"2019 Libris Report"},"content":{"rendered":"<p>How do marketers manage the constant need for visual content? What are their main use cases for photos and videos? What are their biggest challenges when it comes to activating assets quickly and efficiently?<\/p>\n<p><strong>Contently<\/strong> partnered with\u00a0<strong><a class=\"external\" href=\"https:\/\/libris.photoshelter.com\/?utm_campaign=visual-content-report&amp;utm_medium=email%20&amp;utm_source=contently-referral&amp;utm_content=homepage\" target=\"_blank\" rel=\"noopener noreferrer\">Libris<\/a><\/strong>, a digital asset management platform empowering the creation of visual stories, for the second straight year to get to the bottom of these questions (and many more). Over 1,000 marketing and creative professionals shared their visual content strategies, tactics, challenges, and results.<\/p>\n<p>Here are a few major takeaways:<\/p>\n<ul style=\"padding-left: 50px;\">\n<li><strong>78% of respondents<\/strong> always use a visual when posting to a channel<\/li>\n<li><strong>69% of organizations<\/strong> share visual content at least once per day<\/li>\n<li><strong>57% of respondents<\/strong> claim custom video is still the hardest type of content to produce<\/li>\n<li><strong>17% of participants<\/strong> consider their video content to be &#8220;very good&#8221;<\/li>\n<li><strong>75% of people<\/strong> drive better marketing ROI when they use visuals with their content<\/li>\n<\/ul>\n<p>To dig into the full results, download the 2019 report <strong>Engaging Your Audience With Visual Content.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Read this report to learn how marketers manage the need for visual content, which formats are most effective, and why video is today&#8217;s biggest challenge. <\/p>\n","protected":false},"author":352,"featured_media":530523579,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"t-gated-page.php","meta":{"footnotes":""},"class_list":["post-530521608","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v23.9) - 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