{"id":530519320,"date":"2017-08-02T11:36:19","date_gmt":"2017-08-02T15:36:19","guid":{"rendered":"https:\/\/contently.com\/?p=530519320"},"modified":"2019-03-05T05:53:34","modified_gmt":"2019-03-05T10:53:34","slug":"infographic-content-strategy","status":"publish","type":"post","link":"https:\/\/contently.com\/2017\/08\/02\/infographic-content-strategy\/","title":{"rendered":"Infographic: The State of Content Strategy"},"content":{"rendered":"

Everyone knows that developing a content strategy<\/a> is essential for content marketing success. Well, just about everyone. According to our recent survey<\/a> of people who subscribe to The Content Strategist, 98 percent of senior marketers believe strategy is important. So how are marketers turning that belief into action?<\/p>\n

While it’s clear everyone believes in strategy, not everyone is taking the necessary steps to develop a strong foundation for their content. Eighty-three percent of marketers have a content strategy, and of that total, only about half have it officially documented (meaning it’s not just a nebulous concept that lives in their team’s heads). Having a documented strategy that is actionable and tied to key metrics is critical for marketing success, as our survey showed.<\/p>\n

There’s a lot of room for improvement here. And that’s not even accounting for the fact that our email subscribers likely have a stronger grasp of content strategy than the average marketer. CMI’s 2016 study, for example, showed that only 37 percent<\/a> of marketers have a documented content strategy. For more insight into the state of content strategy, check out the infographic below.<\/p>\n

\"content<\/p>\n","protected":false},"excerpt":{"rendered":"

Almost all senior marketers believe in the power of content strategy, but not everyone is following through on that belief.<\/p>\n","protected":false},"author":365,"featured_media":530519321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72,9909],"tags":[28,9355,247],"class_list":["post-530519320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-roi","category-strategy","tag-content-strategy","tag-distribution","tag-infographic"],"acf":[],"yoast_head":"\nInfographic: The State of Content Strategy<\/title>\n<meta name=\"description\" content=\"Almost all senior marketers believe in the power of content strategy, but not everyone is following through on that belief.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contently.com\/2017\/08\/02\/infographic-content-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infographic: The State of Content Strategy - Contently\" \/>\n<meta property=\"og:description\" content=\"Almost all senior marketers believe in the power of content strategy, but not everyone is following through on that belief.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/contently.com\/2017\/08\/02\/infographic-content-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Contently\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/contently\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-02T15:36:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-05T10:53:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/contently.com\/wp-content\/uploads\/2017\/08\/state_of_content_strategy_infographic.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dillon Baker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@contently\" \/>\n<meta name=\"twitter:site\" content=\"@contently\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dillon Baker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/contently.com\/2017\/08\/02\/infographic-content-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/contently.com\/2017\/08\/02\/infographic-content-strategy\/\"},\"author\":{\"name\":\"Dillon Baker\",\"@id\":\"https:\/\/contently.com\/#\/schema\/person\/6cc2eee73f30abe8a8a93d894f418378\"},\"headline\":\"Infographic: The State of Content Strategy\",\"datePublished\":\"2017-08-02T15:36:19+00:00\",\"dateModified\":\"2019-03-05T10:53:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/contently.com\/2017\/08\/02\/infographic-content-strategy\/\"},\"wordCount\":189,\"publisher\":{\"@id\":\"https:\/\/contently.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/contently.com\/2017\/08\/02\/infographic-content-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/contently.com\/wp-content\/uploads\/2017\/08\/state_of_content_strategy_infographic.jpg\",\"keywords\":[\"Content Strategy\",\"distribution\",\"Infographic\"],\"articleSection\":[\"ROI\",\"Strategy\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/contently.com\/2017\/08\/02\/infographic-content-strategy\/\",\"url\":\"https:\/\/contently.com\/2017\/08\/02\/infographic-content-strategy\/\",\"name\":\"Infographic: The State of Content Strategy\",\"isPartOf\":{\"@id\":\"https:\/\/contently.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/contently.com\/2017\/08\/02\/infographic-content-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/contently.com\/2017\/08\/02\/infographic-content-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/contently.com\/wp-content\/uploads\/2017\/08\/state_of_content_strategy_infographic.jpg\",\"datePublished\":\"2017-08-02T15:36:19+00:00\",\"dateModified\":\"2019-03-05T10:53:34+00:00\",\"description\":\"Almost all senior marketers believe in the power of content strategy, but not everyone is following through on that belief.\",\"breadcrumb\":{\"@id\":\"https:\/\/contently.com\/2017\/08\/02\/infographic-content-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/contently.com\/2017\/08\/02\/infographic-content-strategy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/contently.com\/2017\/08\/02\/infographic-content-strategy\/#primaryimage\",\"url\":\"https:\/\/contently.com\/wp-content\/uploads\/2017\/08\/state_of_content_strategy_infographic.jpg\",\"contentUrl\":\"https:\/\/contently.com\/wp-content\/uploads\/2017\/08\/state_of_content_strategy_infographic.jpg\",\"width\":1800,\"height\":900,\"caption\":\"content strategy\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/contently.com\/2017\/08\/02\/infographic-content-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/contently.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Infographic: The State of Content Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/contently.com\/#website\",\"url\":\"https:\/\/contently.com\/\",\"name\":\"Contently\",\"description\":\"Contently is the top content marketing platform for efficient content creation. 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