{"id":530518891,"date":"2017-05-08T08:42:55","date_gmt":"2017-05-08T12:42:55","guid":{"rendered":"https:\/\/contently.com\/?p=530518891"},"modified":"2019-10-17T16:21:00","modified_gmt":"2019-10-17T20:21:00","slug":"siriusdecisions-summit-2017","status":"publish","type":"post","link":"https:\/\/contently.com\/2017\/05\/08\/siriusdecisions-summit-2017\/","title":{"rendered":"SiriusDecisions Summit 2017: The ROI of Content Marketing"},"content":{"rendered":"<p>One of the most frequent questions we get from prospects and clients is: \u201cHow can I measure the impact of my content marketing?&#8221; SiriusDecisions reports that 83 percent of B2B companies plan to increase their content budgets this year, yet zero percent believe they&#8217;re effectively measuring ROI. So how can brands determine a return on their investment?<\/p>\n<p>I&#8217;m so excited to be addressing this question at the upcoming <a href=\"http:\/\/siriusdecisionssummit.com\/\">SiriusDecisions Summit <strong>#SDSummit<\/strong><\/a>. Shawna Dennis, Global Head of Content Marketing at Manulife, will join me to share a case study on how her company saved $1.2 million by partnering with Contently.<\/p>\n<p>In 2016, Manulife, a global insurance company, had little communication between teams, which made it very difficult to establish a consistent brand voice and develop an efficient process for creating content. Manulife chose to partner with us to access technology that could improve its content sharing, localization, and analytics. A year later, Contently&#8217;s platform created a data-driven engine for Manulife that fueled collaboration across departments and helped the company maximize its resources.<\/p>\n<p>\u201cOur goal was to establish a content marketing function that would support our business units around the world,&#8221; Dennis told The Content Strategist. \u201cWe needed to provide access to content and insights that would help all divisions meet their objectives\u2014something that was easy to adopt.&#8221;<\/p>\n<p>If you&#8217;re a B2B marketing professional attending #SDSummit this year, I hope you can join me for Shawna&#8217;s presentation on Tuesday, May 16 at 10:15 a.m. If not, we&#8217;ll be at booth #643 and would love to see you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the most frequent questions we get from prospects and clients is: \u201cHow can I measure the impact of my content marketing?&#8221;<\/p>\n","protected":false},"author":321,"featured_media":530518892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7304],"tags":[9547,9611],"class_list":["post-530518891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements","tag-announcements","tag-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SiriusDecisions Summit 2017: The ROI of Content Marketing<\/title>\n<meta name=\"description\" content=\"One of the most frequent questions we get from prospects and clients is: \u201cHow can I measure the impact of my content marketing?&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contently.com\/2017\/05\/08\/siriusdecisions-summit-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SiriusDecisions Summit 2017: The ROI of Content Marketing - Contently\" \/>\n<meta property=\"og:description\" content=\"One of the most frequent questions we get from prospects and clients is: \u201cHow can I measure the impact of my content marketing?&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/contently.com\/2017\/05\/08\/siriusdecisions-summit-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"Contently\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/contently\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-08T12:42:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-17T20:21:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/contently.com\/wp-content\/uploads\/2017\/05\/2019-sirius-decisions-summit-austin-texas.png\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"301\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kelly Wenzel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@contently\" \/>\n<meta name=\"twitter:site\" content=\"@contently\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kelly Wenzel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/contently.com\/2017\/05\/08\/siriusdecisions-summit-2017\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/contently.com\/2017\/05\/08\/siriusdecisions-summit-2017\/\"},\"author\":{\"name\":\"Kelly Wenzel\",\"@id\":\"https:\/\/contently.com\/#\/schema\/person\/2e93ae429c5c83182fdebd17ea3a2325\"},\"headline\":\"SiriusDecisions Summit 2017: The ROI of Content Marketing\",\"datePublished\":\"2017-05-08T12:42:55+00:00\",\"dateModified\":\"2019-10-17T20:21:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/contently.com\/2017\/05\/08\/siriusdecisions-summit-2017\/\"},\"wordCount\":260,\"publisher\":{\"@id\":\"https:\/\/contently.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/contently.com\/2017\/05\/08\/siriusdecisions-summit-2017\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/contently.com\/wp-content\/uploads\/2017\/05\/2019-sirius-decisions-summit-austin-texas.png\",\"keywords\":[\"Announcements\",\"events\"],\"articleSection\":[\"Announcements\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/contently.com\/2017\/05\/08\/siriusdecisions-summit-2017\/\",\"url\":\"https:\/\/contently.com\/2017\/05\/08\/siriusdecisions-summit-2017\/\",\"name\":\"SiriusDecisions Summit 2017: The ROI of Content Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/contently.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/contently.com\/2017\/05\/08\/siriusdecisions-summit-2017\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/contently.com\/2017\/05\/08\/siriusdecisions-summit-2017\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/contently.com\/wp-content\/uploads\/2017\/05\/2019-sirius-decisions-summit-austin-texas.png\",\"datePublished\":\"2017-05-08T12:42:55+00:00\",\"dateModified\":\"2019-10-17T20:21:00+00:00\",\"description\":\"One of the most frequent questions we get from prospects and clients is: \u201cHow can I measure the impact of my content marketing?\\\"\",\"breadcrumb\":{\"@id\":\"https:\/\/contently.com\/2017\/05\/08\/siriusdecisions-summit-2017\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/contently.com\/2017\/05\/08\/siriusdecisions-summit-2017\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/contently.com\/2017\/05\/08\/siriusdecisions-summit-2017\/#primaryimage\",\"url\":\"https:\/\/contently.com\/wp-content\/uploads\/2017\/05\/2019-sirius-decisions-summit-austin-texas.png\",\"contentUrl\":\"https:\/\/contently.com\/wp-content\/uploads\/2017\/05\/2019-sirius-decisions-summit-austin-texas.png\",\"width\":450,\"height\":301,\"caption\":\"SiriusDecisions Summit\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/contently.com\/2017\/05\/08\/siriusdecisions-summit-2017\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/contently.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SiriusDecisions Summit 2017: The ROI of Content Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/contently.com\/#website\",\"url\":\"https:\/\/contently.com\/\",\"name\":\"Contently\",\"description\":\"Contently is the top content marketing platform for efficient content creation. Scale production with our award-winning content creation services.\",\"publisher\":{\"@id\":\"https:\/\/contently.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/contently.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/contently.com\/#organization\",\"name\":\"Contently\",\"url\":\"https:\/\/contently.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/contently.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/contently.com\/wp-content\/uploads\/2015\/10\/Contently_Logo_RGB_Blue1.png\",\"contentUrl\":\"https:\/\/contently.com\/wp-content\/uploads\/2015\/10\/Contently_Logo_RGB_Blue1.png\",\"width\":1200,\"height\":628,\"caption\":\"Contently\"},\"image\":{\"@id\":\"https:\/\/contently.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/contently\",\"https:\/\/x.com\/contently\",\"https:\/\/www.instagram.com\/contently\/\",\"https:\/\/www.linkedin.com\/company\/contently\/\",\"https:\/\/www.youtube.com\/channel\/UC8laouz2_BKqRDsQAZHHNJw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/contently.com\/#\/schema\/person\/2e93ae429c5c83182fdebd17ea3a2325\",\"name\":\"Kelly Wenzel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/contently.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/11169b4b9a137b025397a04f07c48dbb3f3e2206f0cc698b807c67c8a7777a69?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/11169b4b9a137b025397a04f07c48dbb3f3e2206f0cc698b807c67c8a7777a69?s=96&d=mm&r=g\",\"caption\":\"Kelly Wenzel\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/kellywenzel1\/recent-activity\/posts\/\"],\"url\":\"https:\/\/contently.com\/author\/kelly-wenzel\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"SiriusDecisions Summit 2017: The ROI of Content Marketing","description":"One of the most frequent questions we get from prospects and clients is: \u201cHow can I measure the impact of my content marketing?\"","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/contently.com\/2017\/05\/08\/siriusdecisions-summit-2017\/","og_locale":"en_US","og_type":"article","og_title":"SiriusDecisions Summit 2017: The ROI of Content Marketing - Contently","og_description":"One of the most frequent questions we get from prospects and clients is: \u201cHow can I measure the impact of my content marketing?\"","og_url":"https:\/\/contently.com\/2017\/05\/08\/siriusdecisions-summit-2017\/","og_site_name":"Contently","article_publisher":"https:\/\/www.facebook.com\/contently","article_published_time":"2017-05-08T12:42:55+00:00","article_modified_time":"2019-10-17T20:21:00+00:00","og_image":[{"width":450,"height":301,"url":"https:\/\/contently.com\/wp-content\/uploads\/2017\/05\/2019-sirius-decisions-summit-austin-texas.png","type":"image\/jpeg"}],"author":"Kelly Wenzel","twitter_card":"summary_large_image","twitter_creator":"@contently","twitter_site":"@contently","twitter_misc":{"Written by":"Kelly Wenzel","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/contently.com\/2017\/05\/08\/siriusdecisions-summit-2017\/#article","isPartOf":{"@id":"https:\/\/contently.com\/2017\/05\/08\/siriusdecisions-summit-2017\/"},"author":{"name":"Kelly Wenzel","@id":"https:\/\/contently.com\/#\/schema\/person\/2e93ae429c5c83182fdebd17ea3a2325"},"headline":"SiriusDecisions Summit 2017: The ROI of Content Marketing","datePublished":"2017-05-08T12:42:55+00:00","dateModified":"2019-10-17T20:21:00+00:00","mainEntityOfPage":{"@id":"https:\/\/contently.com\/2017\/05\/08\/siriusdecisions-summit-2017\/"},"wordCount":260,"publisher":{"@id":"https:\/\/contently.com\/#organization"},"image":{"@id":"https:\/\/contently.com\/2017\/05\/08\/siriusdecisions-summit-2017\/#primaryimage"},"thumbnailUrl":"https:\/\/contently.com\/wp-content\/uploads\/2017\/05\/2019-sirius-decisions-summit-austin-texas.png","keywords":["Announcements","events"],"articleSection":["Announcements"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/contently.com\/2017\/05\/08\/siriusdecisions-summit-2017\/","url":"https:\/\/contently.com\/2017\/05\/08\/siriusdecisions-summit-2017\/","name":"SiriusDecisions Summit 2017: The ROI of Content Marketing","isPartOf":{"@id":"https:\/\/contently.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/contently.com\/2017\/05\/08\/siriusdecisions-summit-2017\/#primaryimage"},"image":{"@id":"https:\/\/contently.com\/2017\/05\/08\/siriusdecisions-summit-2017\/#primaryimage"},"thumbnailUrl":"https:\/\/contently.com\/wp-content\/uploads\/2017\/05\/2019-sirius-decisions-summit-austin-texas.png","datePublished":"2017-05-08T12:42:55+00:00","dateModified":"2019-10-17T20:21:00+00:00","description":"One of the most frequent questions we get from prospects and clients is: \u201cHow can I measure the impact of my content marketing?\"","breadcrumb":{"@id":"https:\/\/contently.com\/2017\/05\/08\/siriusdecisions-summit-2017\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/contently.com\/2017\/05\/08\/siriusdecisions-summit-2017\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/contently.com\/2017\/05\/08\/siriusdecisions-summit-2017\/#primaryimage","url":"https:\/\/contently.com\/wp-content\/uploads\/2017\/05\/2019-sirius-decisions-summit-austin-texas.png","contentUrl":"https:\/\/contently.com\/wp-content\/uploads\/2017\/05\/2019-sirius-decisions-summit-austin-texas.png","width":450,"height":301,"caption":"SiriusDecisions Summit"},{"@type":"BreadcrumbList","@id":"https:\/\/contently.com\/2017\/05\/08\/siriusdecisions-summit-2017\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/contently.com\/"},{"@type":"ListItem","position":2,"name":"SiriusDecisions Summit 2017: The ROI of Content Marketing"}]},{"@type":"WebSite","@id":"https:\/\/contently.com\/#website","url":"https:\/\/contently.com\/","name":"Contently","description":"Contently is the top content marketing platform for efficient content creation. Scale production with our award-winning content creation services.","publisher":{"@id":"https:\/\/contently.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/contently.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/contently.com\/#organization","name":"Contently","url":"https:\/\/contently.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/contently.com\/#\/schema\/logo\/image\/","url":"https:\/\/contently.com\/wp-content\/uploads\/2015\/10\/Contently_Logo_RGB_Blue1.png","contentUrl":"https:\/\/contently.com\/wp-content\/uploads\/2015\/10\/Contently_Logo_RGB_Blue1.png","width":1200,"height":628,"caption":"Contently"},"image":{"@id":"https:\/\/contently.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/contently","https:\/\/x.com\/contently","https:\/\/www.instagram.com\/contently\/","https:\/\/www.linkedin.com\/company\/contently\/","https:\/\/www.youtube.com\/channel\/UC8laouz2_BKqRDsQAZHHNJw"]},{"@type":"Person","@id":"https:\/\/contently.com\/#\/schema\/person\/2e93ae429c5c83182fdebd17ea3a2325","name":"Kelly Wenzel","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/contently.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/11169b4b9a137b025397a04f07c48dbb3f3e2206f0cc698b807c67c8a7777a69?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/11169b4b9a137b025397a04f07c48dbb3f3e2206f0cc698b807c67c8a7777a69?s=96&d=mm&r=g","caption":"Kelly Wenzel"},"sameAs":["https:\/\/www.linkedin.com\/in\/kellywenzel1\/recent-activity\/posts\/"],"url":"https:\/\/contently.com\/author\/kelly-wenzel\/"}]}},"_links":{"self":[{"href":"https:\/\/contently.com\/wp-json\/wp\/v2\/posts\/530518891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/contently.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/contently.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/contently.com\/wp-json\/wp\/v2\/users\/321"}],"replies":[{"embeddable":true,"href":"https:\/\/contently.com\/wp-json\/wp\/v2\/comments?post=530518891"}],"version-history":[{"count":0,"href":"https:\/\/contently.com\/wp-json\/wp\/v2\/posts\/530518891\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/contently.com\/wp-json\/wp\/v2\/media\/530518892"}],"wp:attachment":[{"href":"https:\/\/contently.com\/wp-json\/wp\/v2\/media?parent=530518891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/contently.com\/wp-json\/wp\/v2\/categories?post=530518891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/contently.com\/wp-json\/wp\/v2\/tags?post=530518891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}