{"id":530518414,"date":"2017-03-09T17:20:16","date_gmt":"2017-03-09T22:20:16","guid":{"rendered":"https:\/\/contently.com\/?p=530518414"},"modified":"2023-02-28T09:46:06","modified_gmt":"2023-02-28T14:46:06","slug":"docalytics-secret-weapon","status":"publish","type":"post","link":"https:\/\/contently.com\/2017\/03\/09\/docalytics-secret-weapon\/","title":{"rendered":"How Docalytics Became Our Secret Weapon"},"content":{"rendered":"

This story is part of Contently\u2019s Accountable Content Series, a collection of articles, webinars, case studies, and events we\u2019ve designed to help marketers deliver measurable brand impact and business outcomes with content. To see more content in this series, click here<\/a>.<\/em><\/p>\n

Twenty-four years ago, the PDF, or portable document format, was released. In the digital timeline, that’s practically the age of dinosaurs. Yet the PDF, which is the go-to downloadable format for most businesses, has barely changed since its prehistoric beginnings.<\/p>\n

When Contently acquired Docalytics<\/a>\u00a0two years ago, we knew it had the potential to change how businesses use downloadable content. But I’m not sure we were aware of just how much it would become our secret weapon.<\/p>\n

Nowadays, Docalytics is used across departments\u2014from sales to accounts to marketing\u2014to perform a variety of functions thanks to its unique feature-set. Let’s go over a few of them below.<\/p>\n

1. Sales enablement<\/h2>\n

In the past, when a salesperson sent downloadable collateral to a prospect, that was the end of the process. The salesperson wouldn’t know if prospects read it, what they read, or if they even bothered to download it in the first place.<\/p>\n

Thanks to Docalytics, however, our sales team can track all of this\u2014and more. For example, here’s the engagement report for a pricing deck one of our salespeople recently sent to a prospect. (Each green vertical bar represents one page in the deck.)<\/p>\n

\"engagement<\/p>\n

By using Docalytics, we know that the prospect only spent about 40 seconds with the collateral and skipped right ahead to pages five and nine. Page five includes the pricing outline, so it’s not surprising that a user would jump straight there. But take a look at what the person did on page nine:<\/p>\n

\"sales<\/p>\n

Ah ha! It looks like this prospect wanted to know more about our pricing for additional publications. Now armed with this information, our salespeople can tailor the next call with this prospect knowing this was a main point of interest, a huge advantage they otherwise would not have been able to access.<\/p>\n

2. Embedding and SEO activation<\/h2>\n

If you’ve ever tried to embed a PDF in an article, you know how much of a headache the process can be. Major content management systems (such as WordPress) don’t come with the ability by default, requiring you to download and install third-party plug-ins before you can even think about including your latest whitepaper in a relevant article.<\/p>\n

Docalytics makes the process easy. Every Docalytics file comes with an automatically generated iframe embed code you can copy and paste into your CMS’s HTML. Here’s an example using one of our e-books:<\/p>\n