SXSW brought some of the world’s best and brightest minds to Austin to discuss the future of digital marketing, and it should come as no surprise that content was discussed nearly as much as where to find free booze and barbecue. From latest apps to finding a new role for video, SXSW left everyone wondering how brands can improve on their current content strategy.<\/p>\n
We’ve nailed down the top 10 takeaways from content marketers at SXSW\u2014and how you can put their insights into action for branded content.<\/p>\n
Many marketers are still just experimenting with content marketing, but that doesn’t mean that proper measurement can be put off for later. Much of the discussion at SXSW centered on how marketers need to go past shares and engagement and create smarter benchmarks to really gauge success.<\/p>\n
The consensus? Set measurable goals from the get-go, and then funnel your resources to create content and distribution strategies that will deliver on those goals.<\/p>\n
https:\/\/twitter.com\/mharrist\/status\/576424315140222976<\/p>\n
If you’re investing in content marketing, you already understand that traditional advertising might not deliver the impact your brand needs. But great content on its own isn’t a brand-building strategy; you need to get it in front of people. And the budget for that paid distribution can come from one key place: bloated banner spends.<\/p>\n
\n"Banners have 99 problems and a click ain't one" #SXSWInteractive<\/a> #SXSW<\/a> #Contentmarketing<\/a><\/p>\n
— Charlotte Steentoft (@charlottejorg) March 16, 2015<\/a><\/p><\/blockquote>\n