{"id":530487889,"date":"2012-05-18T11:05:29","date_gmt":"2012-05-18T15:05:29","guid":{"rendered":"https:\/\/contently.com\/newblog\/?p=530487889"},"modified":"2019-01-21T07:50:11","modified_gmt":"2019-01-21T12:50:11","slug":"is-facebook-worth-it","status":"publish","type":"post","link":"https:\/\/contently.com\/2012\/05\/18\/is-facebook-worth-it\/","title":{"rendered":"Is Facebook Worth It?"},"content":{"rendered":"<p>Facebook is preparing to announce its initial public offering today, valued at\u00a0more than\u00a0$100 billion. However, with half the\u00a0advertising\u00a0worth of Google, the social network&#8217;s assessment of its value may be ambitious.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-530486628\" title=\"Facebook\" src=\"https:\/\/contently.com\/wp-content\/uploads\/2012\/05\/Facebook2.jpeg\" alt=\"\" width=\"300\" height=\"250\" \/><\/p>\n<p>Google&#8217;s\u00a0<a href=\"http:\/\/www.business2community.com\/facebook\/how-much-is-facebook-really-worth-facebook-advertising-vs-google-display-network-infographic-0179176\">advertising accounts for 96%<\/a>\u00a0of\u00a0its\u00a0revenue\u00a0while the number is\u00a086%\u00a0for\u00a0Facebook&#8217;s,\u00a0according to\u00a0<em>Business 2 Communit<\/em>y&#8217;s Larry Kim.\u00a0<em>B2C<\/em>\u00a0compared both\u00a0companies&#8217; display advertising business.<\/p>\n<p>The strength of\u00a0Google&#8217;s network<span style=\"color: #333333;\">\u00a0lies in the fact that it<\/span>\u00a0&#8220;allows advertisers to place contextual ads on a network of sites across the Internet (including Google properties like YouTube, Blogger and Gmail as well as over 2 million other participating sites), rather than in the search results,&#8221;<span style=\"color: #333333;\">\u00a0the study noted.<\/span><\/p>\n<p><em>B2C<\/em>\u00a0found that Google&#8217;s\u00a0network has a reach of 180 billion ad impressions\u00a0each month, while\u00a0Facebook gets 1 trillion page views every month. Google reaches 90% of all users online, while Facebook\u00a0reaches 51%.\u00a0<a href=\"https:\/\/contently.com\/newblog\/navigating-facebook-advertising\">Facebook&#8217;s advertising<\/a>\u00a0click through rate<span style=\"color: #333333;\">\u00a0is<\/span>\u00a0less than 0.05%, and it doesn&#8217;t offer mobile advertising, &#8220;retargeting (or remarketing), advertising on partner sites, or keyword-based contextual targeting options for display ads,&#8221; while Google\u00a0covers all those bases.<\/p>\n<p>Kim says that Facebook\u00a0lags\u00a0behind Google&#8217;s\u00a0network in every way\u00a0measurable, and that its IPO<span style=\"color: #333333;\">\u00a0strength may not live up to<\/span>\u00a0CEO Mark Zuckerberg&#8217;s expectations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With half the advertising worth of Google, Facebook&#8217;s $100 billion IPO assessment may be ambitious.<\/p>\n","protected":false},"author":39,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[508,98,66,665,130],"class_list":["post-530487889","post","type-post","status-publish","format-standard","hentry","category-social","tag-content-watch","tag-facebook","tag-google","tag-mark-zuckerberg","tag-social-network"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Facebook Worth It?<\/title>\n<meta name=\"description\" content=\"With half the advertising worth of Google, Facebook&#039;s $100 billion IPO assessment may be ambitious.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contently.com\/2012\/05\/18\/is-facebook-worth-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Facebook Worth It? 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