{"id":180,"date":"2024-05-09T09:00:55","date_gmt":"2024-05-09T13:00:55","guid":{"rendered":"https:\/\/contently.com\/newblog\/tips-for-writing-an-amazing-white-paper\/"},"modified":"2024-05-09T12:21:21","modified_gmt":"2024-05-09T16:21:21","slug":"writing-a-white-paper","status":"publish","type":"post","link":"https:\/\/contently.com\/2024\/05\/09\/writing-a-white-paper\/","title":{"rendered":"Writing a White Paper Like a Pro: 9 Essential Steps for Success"},"content":{"rendered":"<p>Writing a white paper is the heavyweight bout of <a style=\"text-decoration: underline; color: #00a6c2;\" href=\"https:\/\/contently.com\/content-creation-services\/\" target=\"_blank\" rel=\"noopener\">content creation<\/a>. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. It&#8217;s not just about throwing punches \u2014 it&#8217;s about knowing the right time to jab with statistics, slip in case studies, and use compelling insights and analysis to deliver a decisive hook. Execute it well and your white paper can position your brand as an industry champion who\u2019s adept at addressing your customers\u2019 needs.<\/p>\n<p>Creating this type of content is more of an art than a science, but there are general guidelines you can follow to help you out along the way. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world.<\/p>\n<h2>1. Choose a compelling topic<\/h2>\n<p>White paper topics should focus on things people actually want to read about. This seems obvious, but finding the right topic can be your biggest challenge. First, figure out who your audience is; who are you trying to reach? Then, <a style=\"text-decoration: underline; color: #00a6c2;\" href=\"https:\/\/contently.com\/2023\/11\/29\/how-to-leverage-topic-pillars-to-build-a-targeted-content-framework\/\" target=\"_blank\" rel=\"noopener\">choose an issue that\u2019s interesting to them<\/a> \u2014 perhaps a common problem they\u2019re faced with, or a case study of successful companies in your industry.<\/p>\n<p>Contently recently helped a staffing agency put together a white paper on the current talent landscape. It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run. That\u2019s <em>exactly<\/em> the type of insight the agency\u2019s audience of employers needs to help fill roles. Plus, the white paper positioned the staffing agency as a go-to expert on talent recruitment.<\/p>\n<p>You don\u2019t need to reinvent the wheel to find white paper topics that will resonate with your audience. Take a look at the topics of content you\u2019ve already created, like blogs, social media posts, and podcast episodes, for inspiration.<\/p>\n<h2>2. Write an outline<\/h2>\n<p>While you might be able to wing it with a blog post, long-form content like white papers require more planning. Knowing how to write a white paper outline can help you organize your content in a coherent way and make sure you cover the topic thoroughly.<\/p>\n<p>Here are some common sections of white papers you can consider including in your outline:<\/p>\n<ul>\n<li>Executive summary<\/li>\n<li>Introduction and background<\/li>\n<li>Description of the problem (or problems) the paper will address<\/li>\n<li>Solutions<\/li>\n<li>Recommendations<\/li>\n<li>Conclusions<\/li>\n<li>References<\/li>\n<\/ul>\n<p>Making sure your white paper is organized upfront can save you a lot of time at the writing stage. It will help you focus on <em>exactly<\/em> what you need to cover and where.<\/p>\n<h2>3. Gather your references<\/h2>\n<p>Writing a white paper requires you to use a variety of different materials to make your points clearly and effectively. Gather up everything you\u2019ll need to lay out the problem and proposed solutions. This can include:<\/p>\n<ul>\n<li>Case studies<\/li>\n<li>Surveys<\/li>\n<li>Internal data<\/li>\n<li>Industry reports<\/li>\n<li>Research from third parties<\/li>\n<li>Historical information<\/li>\n<li>Academic studies<\/li>\n<\/ul>\n<p>Some brands also include quotes from their executives or leaders to emphasize points and expertise in their white papers. If that\u2019s a strategy that makes sense for your content, this would be a good time to conduct interviews or ask for quotes.<\/p>\n<p>Having your research and references ready to go can streamline the writing process. You can focus your attention on craft and form rather than trying to dig up another source. Keep the materials organized by subtopic and where you expect to use them in your outline.<\/p>\n<h2>4. Craft an attention-grabbing intro<\/h2>\n<p>Be captivating when writing a white paper introduction. You want to catch people\u2019s attention right off the bat. Pique their interest, and then tell them what they\u2019re going to learn by reading your white paper. This means writing a summary of your white paper and including an organized list of topics.<\/p>\n<p>Emphasize the value you will create. Your white paper is not a billboard for your business \u2014 it is an opportunity to create an image of expertise and insight that will help your readers.<\/p>\n<p>Not sure where to start? Take a look at the most compelling statistics you found in your research. You can use a staggering number that illustrates the problem you\u2019re covering or solution you\u2019re proposing as the hook for your introduction.<\/p>\n<h2>5. Start writing<\/h2>\n<p>Armed with a body of research and a captivating introduction, you\u2019re ready to start writing a white paper. Get your thoughts down while they are still fresh in your mind. Just start writing.<\/p>\n<p>Your white paper can be as little as five to six pages long or extend well beyond 25 pages, depending on the subject matter and depth of the content. If you\u2019re used to writing shorter pieces of content, it can feel overwhelming to try to fill all those pages.<\/p>\n<p>That\u2019s where your outline can come in handy, though. Think of each section as its own mini piece of content.<\/p>\n<p>Be descriptive and professional. Writing a white paper is not the same as writing a blog. You need to use a business writing style and be fairly descriptive.<\/p>\n<p>In your conclusion, explain how your company can help. If you are selling a product or service that will help your readers, make sure to mention it at the end. You shouldn\u2019t use the body of the white paper to sell your product or service, so make sure to use a catch that is naturally incorporated when you summarize the paper.<\/p>\n<p>Don\u2019t worry about editing until you have completed the draft. You will have no problem going back and making everything flow well afterward. If you can\u2019t think of ways to make a smooth transition between sections in your first draft, you can add them later.<\/p>\n<h2>6. List your sources<\/h2>\n<p>Citing your sources is not only important for crediting the sources of the research you used \u2014 it also helps establish transparency and credibility to your white paper. Showing that you looked at high-quality reports and research helps build trust with your audience.<\/p>\n<p>You have a few different options for citing sources in a white paper. For its white paper, \u201c<a style=\"text-decoration: underline; color: #00a6c2;\" href=\"https:\/\/insights.conduent.com\/e-books\/why-learning-is-pivotal-to-business-transformation\" target=\"_blank\" rel=\"noopener\">Why Learning is Pivotal to Business Transformation<\/a>,\u201d Conduent used footnotes at the bottom of each page. This method gives white papers a more academic feel without interrupting the flow of the text.<\/p>\n<p>You could cite your sources at the end in a \u201creferences section.\u201d While this minimizes visual distractions in your white paper, it comes with the trade-off of forcing readers to flip to the end to see where you got your material.<\/p>\n<p>Some white papers opt to use in-text citations. It\u2019s a more editorial style that can make your white paper read like a magazine story. However, it adds a lot of extra words to the text, so avoid this method if you have tons of sources to cite.<\/p>\n<p>The method you use depends on the style of your white paper and your audience. But as long as you <a style=\"text-decoration: underline; color: #00a6c2;\" title=\"cite your sources\" href=\"https:\/\/www.grammarly.com\/citations\" target=\"_blank\" rel=\"noopener\">cite your sources<\/a> clearly and consistently, you\u2019re in good shape.<\/p>\n<h2>7. Proofread your white paper<\/h2>\n<p>After writing your white paper, it\u2019s time to break out your (digital) red pen and proofread it to perfection. Go back over your draft and see what needs to be done to make it read better.<\/p>\n<p>Ask for other people\u2019s opinions, because they may be able to catch mistakes you overlooked. Read it out loud to ensure there are no run-on sentences or awkward phrases.<\/p>\n<p>If you have the budget, consider contracting with a professional editor or proofreader to give it a final read. A white paper is a powerful sales and marketing tool, so you\u2019ll want to make sure it\u2019s polished, professional, and free of typos.<\/p>\n<h2>8. Invest in a visually stunning design<\/h2>\n<p>The design of your white paper can make a big difference in motivating people to read it. Don\u2019t take the term \u2018white paper\u2019 too literally \u2014 it\u2019s often full of color and design elements that make it more enjoyable to read.<\/p>\n<p>Start by choosing a clean and professional layout that aligns with your brand\u2019s identity. Use consistent fonts, colors, and formatting throughout the white paper to maintain consistency. Make sure your heading and subheadings stand out to increase readability.<\/p>\n<p>Break up big blocks of text with other visual elements. Images can go a long way to driving a point home and keeping your audience engaged. Incorporate graphs and charts to help data stand out. You can also use pull quotes from leaders at your brand to build expertise throughout the white paper.<\/p>\n<p>Pay particular attention to your title page, too. It should include your company logo, the title of your white paper, and an eye-catching photo or image. This is your chance to make a great first impression, so use this space wisely.<\/p>\n<h2>9. Put it out in the world<\/h2>\n<p>After you\u2019ve put the final touches on your white paper, it\u2019s time to publish and distribute it. Promote the white paper to your network. Create enticing teasers to generate curiosity and drive traffic to a dedicated landing page where visitors can download the white paper in exchange for their contact information. This turns your white paper into <a style=\"text-decoration: underline; color: #00a6c2;\" href=\"https:\/\/contently.com\/2020\/03\/24\/brainstorm-great-lead-generation-content\/\" target=\"_blank\" rel=\"noopener\">lead-generating content<\/a>.<\/p>\n<p>Consider collaborating with industry influencers or partners to expand your reach and tap into their networks. This helps your white paper reach a wider audience and make a bigger impact.<\/p>\n<p>You can also <a style=\"text-decoration: underline; color: #00a6c2;\" href=\"https:\/\/contently.com\/2022\/08\/30\/ultimate-guide-repurposing-content\/\" target=\"_blank\" rel=\"noopener\">repurpose the content<\/a> from your white paper to make it even more engaging. The insurance company Travelers transformed its white paper on managing the risks of AI into a <a style=\"text-decoration: underline; color: #00a6c2;\" href=\"https:\/\/www.travelers.com\/resources\/business-industries\/technology\/managing-risks-evolution-artificial-intelligence\" target=\"_blank\" rel=\"noopener\">multimedia webinar<\/a>. Get creative, and think about ways to turn your white paper content into social media posts, videos, infographics, and even podcast episodes.\u00a0It gives your audience more ways to interact with the content you&#8217;ve worked hard to create.<\/p>\n<p>Writing a white paper is your brand&#8217;s chance to shine like a beacon of authority. With strategic planning, compelling content, and a striking design, you can grow your audience and spark genuine interest in what your brand has to offer.<\/p>\n<h2>Ask The Content Strategist: FAQs About Writing a White Paper<\/h2>\n<h3><strong>How can a brand measure the effectiveness of a white paper after it has been published?<\/strong><\/h3>\n<p>Brands can measure effectiveness through metrics like downloads, social shares, and website traffic, while gathering feedback through surveys or feedback forms to assess reader satisfaction and comprehension.<\/p>\n<h3><strong>What are some common pitfalls to avoid when writing a white paper?<\/strong><\/h3>\n<p>Common pitfalls include lack of clarity in defining objectives, overloading with technical jargon, insufficient evidence, neglecting audience interests, and ignoring visual appeal.<\/p>\n<h3><strong>How can brands ensure that their white paper content remains relevant and up-to-date in a rapidly evolving industry landscape?<\/strong><\/h3>\n<p>To maintain relevance, brands should monitor industry trends, update content regularly, engage with experts for fresh perspectives, and encourage feedback from readers.<\/p>\n<p><em>If you&#8217;re looking for more examples of great content, check out <\/em><a style=\"text-decoration: underline; color: #00a6c2;\" title=\"Contently's case studies page\" href=\"https:\/\/contently.com\/content-marketing-case-studies\/\" target=\"_blank\" rel=\"noopener\"><em>Contently&#8217;s case studies page<\/em><\/a><em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Although crafting a white paper is more of an art than a science, there are general guidelines you can follow to help you out along the way.<\/p>\n","protected":false},"author":478,"featured_media":530510486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3515],"tags":[3,625,96,480],"class_list":["post-180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","tag-features","tag-resource","tag-resources","tag-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.8 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Writing a White Paper Like a Pro: 9 Essential Steps for Success<\/title>\n<meta name=\"description\" content=\"There&#039;s a lot to know about writing a white paper. Check out these steps to write a white paper that is strategic in any industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contently.com\/2024\/05\/09\/writing-a-white-paper\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Writing a White Paper Like a Pro: 9 Essential Steps for Success - Contently\" \/>\n<meta property=\"og:description\" content=\"There&#039;s a lot to know about writing a white paper. Check out these steps to write a white paper that is strategic in any industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/contently.com\/2024\/05\/09\/writing-a-white-paper\/\" \/>\n<meta property=\"og:site_name\" content=\"Contently\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/contently\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-09T13:00:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-09T16:21:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/contently.com\/wp-content\/uploads\/2012\/02\/unnamed.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joni Sweet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@contently\" \/>\n<meta name=\"twitter:site\" content=\"@contently\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joni Sweet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/contently.com\/2024\/05\/09\/writing-a-white-paper\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/contently.com\/2024\/05\/09\/writing-a-white-paper\/\"},\"author\":{\"name\":\"Joni Sweet\",\"@id\":\"https:\/\/contently.com\/#\/schema\/person\/f19ca14e67f7df9a1bb89adefde1de15\"},\"headline\":\"Writing a White Paper Like a Pro: 9 Essential Steps for Success\",\"datePublished\":\"2024-05-09T13:00:55+00:00\",\"dateModified\":\"2024-05-09T16:21:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/contently.com\/2024\/05\/09\/writing-a-white-paper\/\"},\"wordCount\":1818,\"publisher\":{\"@id\":\"https:\/\/contently.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/contently.com\/2024\/05\/09\/writing-a-white-paper\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/contently.com\/wp-content\/uploads\/2012\/02\/unnamed.jpg\",\"keywords\":[\"Features\",\"Resource\",\"Resources\",\"tips\"],\"articleSection\":[\"Brands\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/contently.com\/2024\/05\/09\/writing-a-white-paper\/\",\"url\":\"https:\/\/contently.com\/2024\/05\/09\/writing-a-white-paper\/\",\"name\":\"Writing a White Paper Like a Pro: 9 Essential Steps for Success\",\"isPartOf\":{\"@id\":\"https:\/\/contently.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/contently.com\/2024\/05\/09\/writing-a-white-paper\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/contently.com\/2024\/05\/09\/writing-a-white-paper\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/contently.com\/wp-content\/uploads\/2012\/02\/unnamed.jpg\",\"datePublished\":\"2024-05-09T13:00:55+00:00\",\"dateModified\":\"2024-05-09T16:21:21+00:00\",\"description\":\"There's a lot to know about writing a white paper. Check out these steps to write a white paper that is strategic in any industry.\",\"breadcrumb\":{\"@id\":\"https:\/\/contently.com\/2024\/05\/09\/writing-a-white-paper\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/contently.com\/2024\/05\/09\/writing-a-white-paper\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/contently.com\/2024\/05\/09\/writing-a-white-paper\/#primaryimage\",\"url\":\"https:\/\/contently.com\/wp-content\/uploads\/2012\/02\/unnamed.jpg\",\"contentUrl\":\"https:\/\/contently.com\/wp-content\/uploads\/2012\/02\/unnamed.jpg\",\"width\":1100,\"height\":550,\"caption\":\"A plain white un-lined paper is resting over a peach colored background. There is some shadow behind the white paper. This graphic is used in an article about writing a white paper\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/contently.com\/2024\/05\/09\/writing-a-white-paper\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/contently.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Writing a White Paper Like a Pro: 9 Essential Steps for Success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/contently.com\/#website\",\"url\":\"https:\/\/contently.com\/\",\"name\":\"Contently\",\"description\":\"Contently is the top content marketing platform for efficient content creation. Scale production with our award-winning content creation services.\",\"publisher\":{\"@id\":\"https:\/\/contently.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/contently.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/contently.com\/#organization\",\"name\":\"Contently\",\"url\":\"https:\/\/contently.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/contently.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/contently.com\/wp-content\/uploads\/2015\/10\/Contently_Logo_RGB_Blue1.png\",\"contentUrl\":\"https:\/\/contently.com\/wp-content\/uploads\/2015\/10\/Contently_Logo_RGB_Blue1.png\",\"width\":1200,\"height\":628,\"caption\":\"Contently\"},\"image\":{\"@id\":\"https:\/\/contently.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/contently\",\"https:\/\/x.com\/contently\",\"https:\/\/www.instagram.com\/contently\/\",\"https:\/\/www.linkedin.com\/company\/contently\/\",\"https:\/\/www.youtube.com\/channel\/UC8laouz2_BKqRDsQAZHHNJw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/contently.com\/#\/schema\/person\/f19ca14e67f7df9a1bb89adefde1de15\",\"name\":\"Joni Sweet\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/contently.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2bac1af0fb27c19c9656dfbbb675134868a9fa8de8b52faffa9256bb4c79a96c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2bac1af0fb27c19c9656dfbbb675134868a9fa8de8b52faffa9256bb4c79a96c?s=96&d=mm&r=g\",\"caption\":\"Joni Sweet\"},\"url\":\"https:\/\/contently.com\/author\/jonisweet\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Writing a White Paper Like a Pro: 9 Essential Steps for Success","description":"There's a lot to know about writing a white paper. Check out these steps to write a white paper that is strategic in any industry.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/contently.com\/2024\/05\/09\/writing-a-white-paper\/","og_locale":"en_US","og_type":"article","og_title":"Writing a White Paper Like a Pro: 9 Essential Steps for Success - Contently","og_description":"There's a lot to know about writing a white paper. Check out these steps to write a white paper that is strategic in any industry.","og_url":"https:\/\/contently.com\/2024\/05\/09\/writing-a-white-paper\/","og_site_name":"Contently","article_publisher":"https:\/\/www.facebook.com\/contently","article_published_time":"2024-05-09T13:00:55+00:00","article_modified_time":"2024-05-09T16:21:21+00:00","og_image":[{"width":1100,"height":550,"url":"https:\/\/contently.com\/wp-content\/uploads\/2012\/02\/unnamed.jpg","type":"image\/jpeg"}],"author":"Joni Sweet","twitter_card":"summary_large_image","twitter_creator":"@contently","twitter_site":"@contently","twitter_misc":{"Written by":"Joni Sweet","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/contently.com\/2024\/05\/09\/writing-a-white-paper\/#article","isPartOf":{"@id":"https:\/\/contently.com\/2024\/05\/09\/writing-a-white-paper\/"},"author":{"name":"Joni Sweet","@id":"https:\/\/contently.com\/#\/schema\/person\/f19ca14e67f7df9a1bb89adefde1de15"},"headline":"Writing a White Paper Like a Pro: 9 Essential Steps for Success","datePublished":"2024-05-09T13:00:55+00:00","dateModified":"2024-05-09T16:21:21+00:00","mainEntityOfPage":{"@id":"https:\/\/contently.com\/2024\/05\/09\/writing-a-white-paper\/"},"wordCount":1818,"publisher":{"@id":"https:\/\/contently.com\/#organization"},"image":{"@id":"https:\/\/contently.com\/2024\/05\/09\/writing-a-white-paper\/#primaryimage"},"thumbnailUrl":"https:\/\/contently.com\/wp-content\/uploads\/2012\/02\/unnamed.jpg","keywords":["Features","Resource","Resources","tips"],"articleSection":["Brands"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/contently.com\/2024\/05\/09\/writing-a-white-paper\/","url":"https:\/\/contently.com\/2024\/05\/09\/writing-a-white-paper\/","name":"Writing a White Paper Like a Pro: 9 Essential Steps for Success","isPartOf":{"@id":"https:\/\/contently.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/contently.com\/2024\/05\/09\/writing-a-white-paper\/#primaryimage"},"image":{"@id":"https:\/\/contently.com\/2024\/05\/09\/writing-a-white-paper\/#primaryimage"},"thumbnailUrl":"https:\/\/contently.com\/wp-content\/uploads\/2012\/02\/unnamed.jpg","datePublished":"2024-05-09T13:00:55+00:00","dateModified":"2024-05-09T16:21:21+00:00","description":"There's a lot to know about writing a white paper. Check out these steps to write a white paper that is strategic in any industry.","breadcrumb":{"@id":"https:\/\/contently.com\/2024\/05\/09\/writing-a-white-paper\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/contently.com\/2024\/05\/09\/writing-a-white-paper\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/contently.com\/2024\/05\/09\/writing-a-white-paper\/#primaryimage","url":"https:\/\/contently.com\/wp-content\/uploads\/2012\/02\/unnamed.jpg","contentUrl":"https:\/\/contently.com\/wp-content\/uploads\/2012\/02\/unnamed.jpg","width":1100,"height":550,"caption":"A plain white un-lined paper is resting over a peach colored background. There is some shadow behind the white paper. This graphic is used in an article about writing a white paper"},{"@type":"BreadcrumbList","@id":"https:\/\/contently.com\/2024\/05\/09\/writing-a-white-paper\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/contently.com\/"},{"@type":"ListItem","position":2,"name":"Writing a White Paper Like a Pro: 9 Essential Steps for Success"}]},{"@type":"WebSite","@id":"https:\/\/contently.com\/#website","url":"https:\/\/contently.com\/","name":"Contently","description":"Contently is the top content marketing platform for efficient content creation. Scale production with our award-winning content creation services.","publisher":{"@id":"https:\/\/contently.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/contently.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/contently.com\/#organization","name":"Contently","url":"https:\/\/contently.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/contently.com\/#\/schema\/logo\/image\/","url":"https:\/\/contently.com\/wp-content\/uploads\/2015\/10\/Contently_Logo_RGB_Blue1.png","contentUrl":"https:\/\/contently.com\/wp-content\/uploads\/2015\/10\/Contently_Logo_RGB_Blue1.png","width":1200,"height":628,"caption":"Contently"},"image":{"@id":"https:\/\/contently.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/contently","https:\/\/x.com\/contently","https:\/\/www.instagram.com\/contently\/","https:\/\/www.linkedin.com\/company\/contently\/","https:\/\/www.youtube.com\/channel\/UC8laouz2_BKqRDsQAZHHNJw"]},{"@type":"Person","@id":"https:\/\/contently.com\/#\/schema\/person\/f19ca14e67f7df9a1bb89adefde1de15","name":"Joni Sweet","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/contently.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2bac1af0fb27c19c9656dfbbb675134868a9fa8de8b52faffa9256bb4c79a96c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2bac1af0fb27c19c9656dfbbb675134868a9fa8de8b52faffa9256bb4c79a96c?s=96&d=mm&r=g","caption":"Joni Sweet"},"url":"https:\/\/contently.com\/author\/jonisweet\/"}]}},"_links":{"self":[{"href":"https:\/\/contently.com\/wp-json\/wp\/v2\/posts\/180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/contently.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/contently.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/contently.com\/wp-json\/wp\/v2\/users\/478"}],"replies":[{"embeddable":true,"href":"https:\/\/contently.com\/wp-json\/wp\/v2\/comments?post=180"}],"version-history":[{"count":0,"href":"https:\/\/contently.com\/wp-json\/wp\/v2\/posts\/180\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/contently.com\/wp-json\/wp\/v2\/media\/530510486"}],"wp:attachment":[{"href":"https:\/\/contently.com\/wp-json\/wp\/v2\/media?parent=180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/contently.com\/wp-json\/wp\/v2\/categories?post=180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/contently.com\/wp-json\/wp\/v2\/tags?post=180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}