News Archive - Contently

Contently Releases its 2023 State of Content Marketing

Judi Sherman — Tue, 28 Feb 2023 20:40:08 +0000

Every year, Contently, Inc. surveys the market to reveal key content marketing trends, challenges, and opportunities. The latest survey uncovered unique insights on the priorities of talent and technology within content marketing teams.

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Contently Names New Head of Product, Ashley Allen

Judi Sherman — Fri, 18 Nov 2022 02:50:45 +0000

Contently is proud to announce the hiring of Ashley Allen as the new Head of Product. Allen will sit on the leadership team, overseeing product strategy, roadmap, and development.

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Contently Named Leader in G2 Enterprise Content Creation Software for 8th Consecutive Time

Judi Sherman — Sun, 30 Oct 2022 02:40:25 +0000

Every quarter, G2 releases its Best Software Products awards in various categories. The Fall 2022 results are in, and Contently is proud to announce that we were named Leader in several key categories, including content analytics, freelancer platforms, and more.

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Contently Names New Editor-in-Chief, Brooke Gocklin

Judi Sherman — Tue, 18 Oct 2022 16:17:26 +0000

Contently is proud to announce the hiring of Brooke Gocklin as its new Editor-in-Chief. Gocklin will oversee the strategy, creation, and execution of Contently's content marketing programs and publications.

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Contently Names Dawn DiLorenzo as New Head of Marketing

Judi Sherman — Thu, 22 Sep 2022 15:24:31 +0000

Contently, Inc., an industry-leading content marketing platform, announced Dawn DiLorenzo as Head of Marketing. She will oversee the company's brand awareness, lead generation, and sales enablement initiatives while joining Contently's executive team.

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2022 Best Places to Work

Judi Sherman — Wed, 02 Mar 2022 16:06:21 +0000

Contently, the world’s leading content marketing platform, has been named one of the top 2022 Ad Age Best Places to Work.

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Hubspot Names Contently Best Platform for Enterprise Content Marketing

Joe Lazer — Fri, 12 Nov 2021 15:57:08 +0000

See why our deep-dive analytics and start to finish content creation process ranks us as the #1 enterprise content marketing platform.

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Five Outstanding Contently Partners Sweep the 2021 Women in Content Marketing Awards

Joe Lazer — Fri, 15 Oct 2021 15:58:15 +0000

Through unparalleled storytelling and robust content programs, these content marketers are pushing the industry forward.

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Tips on How to Optimize Your Company’s Core Channels From Contently’s Head of Marketing Joe Lazauskas

Jordan Teicher — Thu, 02 Sep 2021 22:31:23 +0000

When it comes to reaching your audience, quality tops quantity.

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Contently Named a 2021 Gartner Peer Insights Customers’ Choice for Content Marketing Platforms

Jordan Teicher — Tue, 31 Aug 2021 19:11:46 +0000

Based on standout user feedback, Contently was one of only two companies to be named a Customers' Choice for Content Marketing Platforms.

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CMI Shares Contently’s Expertise on Connecting With Your Audience

Jordan Teicher — Thu, 26 Aug 2021 20:32:32 +0000

With an emphasis on community and consistency, Contently has mastered the art of building a loyal and connected audience.

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Contently’s Joe Lazauskas Featured By CMI

Joe Lazer — Wed, 11 Aug 2021 17:38:41 +0000

Lazauskas highlights how structuring content for your audience's routines can help stave off digital fatigue.

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Contently Named #1 Enterprise Content Creation Solution for 4th Time in a Row

Joe Lazer — Mon, 26 Jul 2021 21:44:31 +0000

Contently was ranked #1 in the grid 4 times in a row thanks to its overwhelmingly strong customer satisfaction scores.

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Contently’s The Content Strategist Named a Top Content Marketing Blog

Judi Sherman — Tue, 08 Jun 2021 14:39:07 +0000

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Joe Lazauskas Shares New Research and Tips on Personalizing Content and Segmenting Your Audience

Judi Sherman — Fri, 04 Jun 2021 18:43:32 +0000

Learn how to use personalization and segmentation to deliver content that reflects what readers, viewers, or listeners want, when they want it.

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6 Habits of Leaders who are Great Communicators

Judi Sherman — Sat, 19 Sep 2020 03:55:32 +0000

Joe Lazauskas discusses the 6 habits of leaders
who are great communicators with John Eades of LearnLoft.

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How To Become A Master Of Content: 5 Takeaways From Marketing Pros

Claudia da Costa — Mon, 01 Apr 2019 18:25:41 +0000

In 2019 the question should no longer be whether your brand creates content but how to make your content better. “No one questions a brand’s need for a website—content should be non-negotiable too,” Shawna Dennis, marketing VP at MD Financial, said onstage at the 2019 Contently Summit: Masters of Content.

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Educating Marketers at Contently Summit: Masters of Content

Claudia da Costa — Tue, 26 Feb 2019 18:38:17 +0000

Contently’s Masters of Content event has an agenda full of educational programs and opportunities. The summit will take place in the heart of Times Square at the PlayStation Theater on March 20, Contently is building a “content university,” complete with a dining hall, library, book store, and an academic surprise after programming.

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Buzz, Hype, and Shiny Objects — Where to Focus Instead

Claudia da Costa — Sat, 09 Feb 2019 14:47:09 +0000

With all the hype in marketing, some topics get way too much attention, while other — in some cases, more important — topics languish because they're not as sexy or too hard to deal with or feel overwhelming. What topic or trend do you think is overhyped at the expense of a related, more important topic or trend? What is it, and why should marketers start focusing on it?

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Contently Looks Back at 2018: Campaigns, Workshops, and Content Mastery

Joe Coleman — Tue, 18 Dec 2018 20:00:08 +0000

It may be because I’m a new father, but it feels like 2018 flew by. My son is approaching his second birthday, and here we are planning for 2019. As both CEO of Contently and a father, I’m already thinking about what next year (and the years after that) will look like, while still wondering how November is over already.

I know I’m not alone. Marketers have to keep an eye on both the past and the present. Marketing–and content marketing especially–is a delicate balance between planning for the future, staying nimble to respond in real time, and analyzing past performance metrics to inform continuous optimization. When you’re in the thick of it, it can be pretty chaotic and hard to find your footing.

This year, we set out to help marketers conquer content chaos by giving them tools to align their people, strategy, and technology. We launched campaigns, which help marketers understand how a piece of content fits into an overall strategy (not to mention its budget). We rolled out our content request feature to help marketers rely on their internal subject matter experts with ease. We also added to our already robust strategy offering with editorial workshops, which help marketers tackle ambitious projects with a blueprint of best practices.

Individually, these features solve pain points and help marketers execute at scale. When viewed holistically, though, they help marketers achieve content mastery.

Today’s marketers are expected to be Swiss Army knives. They’re supposed to write, edit, shoot video, run campaigns, analyze data, prove ROI, work with sales, help accounts, know HTML, and then maybe sleep if there’s any time left in the day—not exactly the best formula for success. But with the right strategy and tools, not to mention the right partner, marketers can create content centers of excellence that power their organizations and their strategy.

I’d say that 2018 went by too fast, but I can hardly wait for what 2019 has in store.

If you want to learn more, click here to talk to a content expert.

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2018 DMN Awards Finalists Announced

Claudia da Costa — Mon, 17 Dec 2018 15:08:21 +0000

The finalists for the 2018 DMN Awards have been announced, and Contently was named a finalist for the top content marketing company.

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DMN 40Under40 Winner: Joe Coleman, CEO, Contently

Claudia da Costa — Fri, 16 Nov 2018 19:41:55 +0000

This year's group of DMN 40Under40 winners have a few things in common. Well yes, they're under 40. Also they have a proven track record of marketing excellence and leadership, whether they're in roles supporting global brands, or leading their own thriving start-ups. Joe Coleman who is the CEO of Contently, a content marketing platform, is a member of these prestigious group.

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Bad Data-Driven Marketing? Fix Your Layer Cake

Claudia da Costa — Mon, 22 Oct 2018 20:13:51 +0000

Most marketers feel pressure to focus on data. But without a real strategy, they wind up staring at numbers hoping something useful will appear. That’s not necessarily their fault. If the strategy doesn’t have a sound foundation, then the professionals relying on it will experience problems.

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Why GDPR Will Force Marketers To Be Better At Their Jobs

Jordan Teicher — Fri, 15 Jun 2018 15:12:18 +0000

I received 41 emails about the General Data Protection Regulation (GDPR) in May. For some, 41 may sound modest. Every brand, publisher and tech company has to send these notifications explaining their new privacy policies.

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Contently Named a Leader in Gartner’s 2018 Magic Quadrant for Content Marketing Platforms

Contently — Thu, 17 May 2018 15:29:51 +0000

Contently, the content marketing solution provider of choice for the world’s most valuable brands, today announced that it has been named a Leader in Gartner’s first ever “Magic Quadrant for Content Marketing Platforms.” ContentlyOne is the industry’s only product that integrates technology, talent, and strategy into one unified approach for achieving content mastery.

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